Phuc Trach grapefruit output is estimated at over 21 thousand tons.

Phuc Trach grapefruit is at its peak harvest. Huong Khe district (Ha Tinh) and all levels and sectors are making efforts to implement many solutions so that this year’s grapefruit season will be both bountiful and have good prices, bringing a “sweet grapefruit season” to farmers.

Grapefruit season is good, expected output is over 21 thousand tons

Although the weather is unfavorable for crops, thanks to compliance with technical measures, the 2023 Phuc Trach grapefruit crop in Huong Khe is still considered a good harvest.

Mr. Nguyen Huu Hai (Huong Trach commune, Huong Khe) is excited when Phuc Trach grapefruit is in season.

In Huong Trach commune, with an area of about 12 sao, Mr. Nguyen Huu Hai's family in Phu Le village plans to harvest over 10,000 grapefruits. Excited about the bumper grapefruit season, Mr. Hai shared: "Currently, my family's grapefruit garden and other households in the area have entered the peak harvest season. To ensure quality when the products are on the market, we choose early ripe fruits to prune (different from mass harvesting as before). Thanks to digital transformation guidance, currently, most of the family's grapefruit products are being consumed by selling via social networks. At the beginning of the season, grapefruit prices were quite stable and higher than in 2022, ranging from 10 - 30 thousand VND/fruit".

According to Mr. Hai and the majority of grapefruit growers in Huong Khe, in 2023, the weather was dry and sunny, so Phuc Trach grapefruit did not grow large, but in return, the fruit had a higher average sweetness than previous seasons. This is a very favorable condition for people to consume products and affirm the quality of the specialty.

Phuc Trach grapefruit output is estimated at over 21 thousand tons.

Phuc Trach grapefruit in 2023 has high sweetness - a favorable condition for people to consume the product.

Mr. Nguyen Tri Dong - Deputy Head of the Department of Agriculture and Rural Development of Huong Khe district shared that in order to have a bumper crop of high-quality grapefruit, farmers have spent a lot of effort taking care of the crop. Currently, most households have mastered the skills of supplementary pollination, pruning, and fertilizing at the right time for each stage of fruit development. In particular, many households have practiced the production process of VietGap, GlobalGap, organic standards...; invested in equipment and machinery to take care of grapefruit, provided enough water during the drought season... thanks to that, the quality of Phuc Trach grapefruit is increasingly improved.

According to initial assessment, in the 2023 grapefruit crop, Huong Khe district has 2,768 hectares of grapefruit, of which the area for products is 1,912 hectares. The total grapefruit output is estimated at over 21,000 tons, equivalent to a value of 500 billion VND.

Expanding the market, promoting grapefruit consumption

Phuc Trach grapefruit output is estimated at over 21 thousand tons.

Huong Khe district leaders inspected grapefruit output and developed solutions to support consumption.

In order to support consumption, contribute to increasing people's income, affirm the value and regional specialty differences of Phuc Trach grapefruit, Huong Khe district has established a working group to promote and connect grapefruit consumption. At the same time, a plan was issued to implement communication activities, promote consumption...

Accordingly, Huong Khe district identifies the domestic consumption market as fundamental, in which it pays attention to maintaining traditional markets; creating conditions to expand new markets in Hanoi, Quang Ninh, Nghe An, Quang Binh, Da Nang, Ho Chi Minh City..., districts, cities, and towns in the province, while paying attention to exporting to international markets.

Phuc Trach grapefruit output is estimated at over 21 thousand tons.

Mr. Tran Xuan Loat (Tan Phu village, Huong Trach commune, Huong Khe) picks grapefruit to sell to traders.

Vice Chairman of the District People's Committee Dang Tuan Anh said that, along with consumption through wholesale and traditional markets, the district pays special attention to promoting product distribution to supermarket systems, shopping malls, and convenience stores such as: BigC, Co.opmart, Vinmart+...; e-commerce platforms (Postmart.vn, Shopee, Lazada, Sendo...) and on social networking platforms (Zalo, Facebook, Tiktok...). At the same time, connecting and introducing organizations, individuals, businesses, and cooperatives in the area to access new markets through trade fairs nationwide.

The district also strengthens direction, propaganda, and management to prevent price pressure that causes damage to producers, especially small-scale production households; focuses on directing digital transformation, transparency of product information, and good service for traceability.

At the same time, coordinate with the Vietnam Fatherland Front and mass organizations to develop a specific propaganda plan on promoting and consuming Phuc Trach grapefruit. Strengthen state management of the issuance and use of geographical indication stamps. Organize inspections of the management and use of stamps and labels in accordance with regulations; do not let grapefruit from other localities mix in, affecting the Phuc Trach grapefruit brand.

Phuc Trach grapefruit output is estimated at over 21 thousand tons.

Ha Tinh Farmers Support Center actively connects to promote connection and consumption of Phuc Trach grapefruit.

Currently, the Farmer Support Center (Ha Tinh Farmers' Association) is coordinating with the Huong Khe District Farmers' Association to survey households growing grapefruit according to VietGAP and organic standards to evaluate quality and develop a product price list to promote connection and consumption of Phuc Trach grapefruit. In particular, the center has sent an open letter to the Vietnam Farmers' Association's Central Center for Supporting Farmers and Rural Areas, from which it will be sent to 63 provinces and cities nationwide to connect consumption; and at the same time, to departments, branches and sectors in the province.
The Center also assigned specialized departments to organize live broadcasts of grapefruit gardens on social networking sites; create videos, images, and reports of grapefruit gardens that meet quality standards and are produced according to the correct process to promote and introduce Phuc Trach grapefruit products to customers across the country. Effectively implement digital transformation applications in connecting and consuming agricultural products, creating motivation to encourage and motivate farmer members to compete in labor and production.
At the same time, the Provincial Farmers' Association has paid attention to directing and promoting the role of all safe agricultural product stores in the province to support the connection of grapefruit consumption. In the first days of the season, the center has connected the consumption of over 5 tons of grapefruit in the markets of some provinces such as: Binh Duong, Son La, Hanoi, Hai Phong, Ho Chi Minh City...
Mr. Phan Van Hung
Director of Farmer Support Center - Ha Tinh Farmers' Association

Duong Chien

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