Speaking at the opening of the Seminar, President of Ninh Binh Tourism Association Duong Thi Thanh said that culinary tourism is gradually becoming an important trend in Ninh Binh's tourism industry, as it is one of the prominent destinations thanks to its rich, diverse and unique cuisine with many famous dishes, containing cultural depth, imbued with the traditions of the ancient capital, attracting domestic and foreign tourists such as: goat meat, burnt rice, Tong Truong perch, shrimp paste, Yen Mac sour sausage, etc.
However, Ninh Binh culinary tourism has not really created a highlight and has not become a professional and attractive type of tourism to attract domestic and foreign tourists because: current culinary restaurants are spontaneous, fragmented, unhealthy competition, only competing on price but not on service quality, service style, not specifically planned, not scientifically arranged; culinary tourism promotion activities have not been properly invested; staff have not been trained in depth, lacking human resources to serve tourists; traditional dishes are not creative, have not created unique dishes for each restaurant, are afraid to innovate and create new dishes...
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Chairwoman of Ninh Binh Tourism Association Duong Thi Thanh spoke at the seminar. |
Ninh Binh Provincial Party Secretary Doan Minh Huan said that developing Ninh Binh tourism based on culinary factors is not only to attract tourists but also to introduce and promote the local cultural values to domestic and foreign friends, especially international tourists. In order for Ninh Binh cuisine to become a type of tourism, continuing to be famous in the world, in the coming time, Ninh Binh needs to change its strategy, promote the exploitation of culinary strengths to develop tourism.
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Comrade Doan Minh Huan, Secretary of Ninh Binh Provincial Party Committee, spoke at the seminar. |
Therefore, the Seminar with in-depth views from managers, experts, and culinary artists helps restaurants and tourism businesses in Ninh Binh to self-reflect and self-adjust all stages of service attitude and food hygiene and safety.
On that basis, it helps Ninh Binh identify the development threshold over time to elevate the province's cuisine to a new level and place it as a cultural subject, bringing maximum economic value and maximizing the benefits of agriculture.
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Chairman of Vietnam Culinary Culture Association, Chairman of the Board of Directors of Vietravel Company Nguyen Quoc Ky spoke at the Seminar. |
According to Mr. Nguyen Quoc Ky, Chairman of the Vietnam Culinary Culture Association, Chairman of the Board of Directors of Vietravel Company, Ninh Binh needs to promote its role and position in history and national culture to build itself into a land of four festival seasons, attracting tourists from key economic tourism centers to the province to create opportunities to develop culinary culture; systematize traditional dishes, thereby coordinating with domestic and international culinary organizations to elevate traditional dishes, creating culinary records to promote the art of culinary culture as well as the value of Ninh Binh destination.
At the same time, State management agencies need to support the Ninh Binh Tourism Association in building standards for the dishes that Ninh Binh possesses, associated with cultural stories. In addition, the province needs to have policies to support culinary artisans; create a foundation for building professional associations to teach the profession, training schools to train good chefs, aiming to build a culinary training center for the whole region and the whole country to gather the best from all over the province; ... from there, Ninh Binh will gradually identify the fundamental values to jointly promote the development of Ninh Binh culinary culture as well as the economic development of the province to new heights.
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| Delegates participating in the discussion at the first session "Assessing the current status of culinary tourism". |
At the seminar, delegates also focused on discussing and clarifying the current situation of Ninh Binh culinary tourism related to the quality of dishes, presentation, service, diversity, space design, etc. At the same time, delegates also shared the major changes in the needs, tastes, and consumer behavior of tourists, thereby proposing many feasible solutions, close to reality and development requirements, and elevating Ninh Binh culinary tourism culture to meet the needs, tastes, and requirements of tourists in the new context.
In addition, delegates made many recommendations to relevant levels and sectors in developing Ninh Binh culinary tourism such as: Strengthening education and raising awareness; developing diverse and classy culinary tourism products; preserving and promoting traditional culinary values; establishing a system of standards and certification; enhancing promotion and marketing; sustainable development and environmental protection;...
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Director of Ninh Binh Department of Tourism Bui Van Manh delivered a closing speech at the Seminar. |
Concluding the seminar, Mr. Bui Van Manh, Director of Ninh Binh Department of Tourism emphasized that, based on the results of the seminar, the Department of Tourism and the Tourism Association will coordinate with relevant levels, sectors and units to synthesize reports and advise the province to develop a plan for developing Ninh Binh culinary tourism for implementation in the coming time; research and implement the recognition and ranking of restaurants that meet the standards for serving tourists; favorite restaurants; annually organize Ninh Binh culinary tourism festivals or festivals; research and supplement some contents in Resolution No. 105 of the Provincial People's Council on a number of policies to support tourism development in the province for the period 2023-2030 to support organizations and individuals in researching and developing cuisine bearing the cultural and historical imprints of the province to encourage tourism development.
Through the seminar, the aim is to exploit the culinary cultural values to develop Ninh Binh tourism, stimulate tourism, contribute to preserving and enhancing the traditional delicious dishes of the locality to serve domestic and foreign tourists; at the same time, promote the image of Ninh Binh tourism through the regional culinary cultural values associated with the living conditions, activities and traditional cultural values of the historic ancient capital.
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