For Hoa Linh Pharmaceutical Company Limited, choosing the philosophy of "Reputation and quality for sustainability" is not only a part of the business strategy but also the core foundation since its establishment.
Balance and sustainability: from traditional medicine to modern business
Traditional Chinese medicine has long emphasized that maintaining a balance between the elements in the body and the surrounding environment is important to ensure stable, long-term health. Illness often arises from imbalance, and treatment should focus on restoring balance.
This philosophy has inspired Hoa Linh Pharmaceuticals in its business development process. Since its establishment, the concept of sustainability has always been focused on and constantly present in the minds of the company's management and staff. Therefore, Hoa Linh Pharmaceuticals has chosen to focus on developing high-quality products to serve consumers.
23 years ago, the market was not lacking in health care products such as toothpaste, shampoo, cleaning solutions... but mainly from abroad. Hoa Linh Pharmaceuticals was one of the rare names that pioneered the introduction of the quintessence of traditional medicine, natural herbs and medicinal herbs from the East into production.
However, despite having to shoulder the difficulties of facing problems that no one has found a solution for, the research team is always persistent. It seems that the more challenges, the more motivated Hoa Linh people are to achieve the goal of bringing good quality products to Vietnamese consumers.
Then, after many months of hard work, the first products under the Hoa Linh Pharmaceutical brand appeared on the shelves of supermarkets, becoming familiar companions in every Vietnamese family. Good quality products, bringing benefits to customers, improving the quality of life of Vietnamese people are important premises to help businesses achieve development.
The "sweet fruits" can be mentioned as: The enterprise is also in the Top 5 prestigious Vietnamese oriental medicine companies announced by Vietnam Report in 2023, and is also in the Top 10 best growing Vietnamese companies in the personal care industry in the period 2019 - 2023 (Euromonitor). In terms of products, since its presence on the market, Hoa Linh Pharmaceuticals has owned a diverse product ecosystem, standing out with 4 quality brands.
As the company's first child, after more than 20 years of launch, Da Huong is the number 1 chosen feminine hygiene solution in the domestic market (according to Kantar data from Worldpanel Division - Household Panel - Urban 4 main cities and rural Vietnam - 10 years from September 2013 - September 2023 - Feminine Hygiene Solution Industry).
Bao Thanh cough lozenges continue to maintain their position as the number 1 brand in terms of output and sales in the herbal cough lozenge industry in Vietnam (According to a report by IQVIA, a leading market research unit in the pharmaceutical industry).
Ngoc Chau has become the most trusted and recommended herbal toothpaste brand (According to the survey results conducted by NielsenIQ from December 5 to December 13, 2023, with a sample size of 300, research on subjects using herbal toothpaste as their main toothpaste in the past 6 months).
Not only long-standing brands are welcomed, young brands such as Nguyen Xuan medicinal shampoo, although newly launched on the market, have quickly received the love of customers.
According to the Vietnam Brand Footprint 2024 report published by Kantar Worldpanel Vietnam in July 2024, Nguyen Xuan became one of the impressive growth brands in the health and beauty care industry in urban areas of 4 cities in 2023.
Expanding the concept of sustainability to grow business
People today not only need good products to meet their daily needs, but also want to live in a clean, unpolluted natural environment; a healthy and civilized society. Hoa Linh Pharmaceuticals has clearly recognized this and has expanded its concept of sustainable development: not only creating good quality products at reasonable prices, but also committing that the process of creating those products must go hand in hand with environmental protection; the process of doing business and developing the enterprise must simultaneously contribute to building an increasingly better society.
“Customers not only need good products to meet their daily needs, but also want to live in a healthy environment, with fresh air, clean drinking water and food, as well as ensuring that the future of future generations is not destroyed.” These are the things that Mr. Tran Ngoc Anh - CEO of Hoa Linh Pharmaceuticals always keeps in mind. Therefore, under his leadership, Hoa Linh is fully aware of and never forgets the responsibility to always act for sustainability.
In addition to prioritizing the development of products from natural, benign and environmentally friendly sources, Hoa Linh Pharmaceuticals also constantly improves packaging to increase recycling rates and reduce waste. In recent years, the company has focused more on saving energy and water in production, while ensuring strict compliance with waste treatment regulations.
Not stopping at "slogans", Hoa Linh has been taking practical actions to contribute to protecting and developing the future, ensuring that Hoa Linh Pharmaceuticals will always be a sustainable and trustworthy brand in the hearts of consumers.
Cultivating culture and social responsibility
Since its establishment, Hoa Linh Pharmaceutical has been aware of the symbiotic relationship between business and society. Business is not only an economic entity but also an important part of society. The sustainable development of a business cannot be separated from the development of the social environment because a business cannot exist sustainably and grow in a degraded, underdeveloped society.
When contributing to improving social issues such as education, health, environment, or creating positive cultural values, it means that businesses are building a healthy and stable social foundation. A developed society will create a more favorable environment for business activities, improve the quality of human resources, and promote the consumption of business products and services.
The social environment of Hoa Linh Pharmaceuticals in a narrow scope is customers, staff, friends and partners. In a broader scope, it is agencies, organizations, and the Vietnamese community. And to contribute to creating a civilized and progressive social environment, Hoa Linh Pharmaceuticals has built a "Cultivating Culture".
According to the representative of Hoa Linh Pharmaceuticals, “cultivation” means to care, build, and nurture. “Cultivation culture” is a culture that always has a constructive spirit, aiming to bring benefits and better values to all parties involved, not for one’s own immediate benefits that harm partners and destroy relationships. That is also the business standard that Hoa Linh Pharmaceuticals follows.
For customers, Hoa Linh provides quality services and products, bringing real value worthy of the cost. For the workforce, Hoa Linh respects rights, ensures fairness, health care, social welfare and career development. For friends and partners, Hoa Linh values the spirit of cooperation for mutual benefit, transparency, honesty, and maintaining prestige. For organizations, Hoa Linh ensures commitment and support, promotes social responsibility, and complies with the law. For the community, the culture of cultivation is most clearly demonstrated in a series of activities contributing back to society: CSR activities, contributions to localities, social organizations, the country, etc.
Examples include the 15-year journey of Da Huong accompanying and helping thousands of female students in white coats to have a better future, or the trip of Hoa Linh Pharmaceuticals to deliver love and sharing to the people of Tran Yen district, Yen Bai, right after the Yagi storm left many serious consequences...; or the campaign "Contribute green for healthy lungs" of Bao Thanh cough medicine, contributing 1,200 native trees, to be planted at 3 important forest locations: Cuc Phuong National Forest (Ninh Binh), Xuan Lien Nature Conservation Center (Thanh Hoa) and Phong Dien Nature Conservation Center (Thua Thien Hue) in 2024.
Mission of sustainable development and commitment to the future
Looking back 23 years ago, Hoa Linh was one of the pioneering companies talking about sustainable development right from its inception, at a time when very few companies and organizations talked about this concept. Today, when the concept of sustainability has become more popular in the business community, Hoa Linh Pharmaceutical continues to pioneer in proposing and implementing this philosophy right from its inception. Although at that time, talking about sustainable development could be considered unfashionable or ideal, Hoa Linh Pharmaceutical has always believed that the most essential things, associated with quality, are the most sustainable values.
Hoa Linh has established an action framework based on sustainable development orientation, corporate social responsibility (CSR) and the three ESG standards (Environment, Social and Governance) to measure factors related to sustainable development activities, strive to create quality products, and commit to always uphold environmental protection awareness in the process of creating those products. Moreover, on the development journey, Hoa Linh always maintains a healthy corporate culture and proactively participates in building a progressive society.
Nowadays, when the concept of sustainability has become more popular in the business community, Hoa Linh has been affirming its position as a pioneer enterprise in combining business and social responsibility.
“This not only helps the company grow strongly, ensuring that Hoa Linh Pharmaceuticals will always be a sustainable, trustworthy brand in the hearts of consumers, but also contributes positively to the community and environment, bringing long-term values to future generations,” emphasized a representative of Hoa Linh Pharmaceuticals.
PV
Source: https://vietnamnet.vn/phat-trien-ben-vung-triet-ly-dan-loi-moi-hoat-dong-cua-duoc-pham-hoa-linh-2333138.html
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