Dentsu, a Japanese advertising group, will launch a project using artificial intelligence (AI) Tuna Scope to assess tuna quality in Indonesia early next month, according to Nikkei Asia.
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| The Tuna Scope app analyzes cross-sectional images of fish tails to score tuna quality. (Source: Dentsu) |
The technology aims to reduce the dependence on subjective assessments in the fisheries industry. The project is being implemented with partial support from the Japan International Cooperation Agency (JICA).
Indonesia is one of the world's largest tuna fishing countries. However, tuna grading is not standardized and relies mainly on sensory evaluation by experts, similar to culinary criticism.
In the Japanese market, experts have traditionally judged the quality of tuna tail cuts by eye, looking at firmness and fat content. But this “art” has become lost in recent years, with a shortage of the next generation of assessors.
The quality of Indonesian tuna is currently uneven due to differences in fishing techniques and preservation experience, making it difficult to set export prices. Meanwhile, major markets such as Japan and the US require high standards and quality consistency.
Dentsu developed Tuna Scope in 2019, and its tuna quality assessment results have passed the test of other assessment applications, currently being applied in international markets such as New York (USA) and Singapore. Accordingly, Tuna Scope analyzes cross-sectional images of tuna tails and evaluates quality on a five-point scale. The application provides assessments with an accuracy of about 90%. Dentsu believes that their new technology will help sellers increase export prices by a few percent.
In Japan, many businesses are using Tuna Scope to evaluate frozen tuna, including the second-largest conveyor-belt sushi chain Kura Sushi. The new project focuses on whether the app can accurately evaluate fresh tuna, a type of fish commonly processed in Indonesia.
The Japanese company wants to commercialize Tuna Scope in Indonesia as early as 2027 and plans to bring the app to other Southeast Asian countries such as the Philippines.
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