From essential foods, fresh produce to spices, cakes, jams, dried seeds, soft drinks... with Vietnamese brands are now widely "covering" traditional markets, stores, supermarkets, and shopping centers in the province. In particular, in recent years, many agricultural products and OCOP products of Quang Tri province have also kept pace with the bustling market during Tet and have been widely chosen and purchased by consumers.
Co.opmart Dong Ha supermarket stocks and sells many high-quality Vietnamese products to serve customers - Photo: HT
To ensure the balance of supply and demand of essential goods and stabilize the market for goods during the Lunar New Year 2025, Quang Tri province has implemented plans to prepare reserves of goods associated with the work of stabilizing the Tet market. Enterprises in the area also focus on production and reserve of goods, ensuring a full range of essential goods associated with market stabilization and implementing the campaign "Vietnamese people prioritize using Vietnamese goods".
Currently, confectionery products with brands such as Bibica, Kinh Do, Pham Nguyen, Hai Ha... have eye-catching designs, diverse products with stable prices, without many fluctuations. For jams and dried seeds, Vietnamese goods still dominate with OCOP products, traditional craft village products of the province and many other localities, popular such as ginger jam, sweet potato jam, coconut jam, melon seeds, pumpkin seeds...
Surveys at Co.opmart Dong Ha supermarket and some traditional markets in the province show that the majority of consumers trust and choose Vietnamese products, from food, agricultural products to fashion items and essential goods. Ms. Dang Dieu Linh, in Ward 5, Dong Ha City, said: “In previous years, I often prioritized buying imported candies as gifts and to treat guests during Tet.
However, in recent years, I have chosen to use Vietnamese branded confectionery because Vietnamese products now have very beautiful packaging, full of colors and spring atmosphere, especially suitable for gifts. The quality of Vietnamese products has also been greatly improved with a variety of different segments, meeting the consumption needs of many customers.
In addition to candy, I also bought some other products to use during Tet such as ginger jam, dried jackfruit, raisins, chestnuts, cashews, and butter-fried almonds. All of these products are produced by domestic enterprises and cooperatives.
In addition to goods and items for household use, every time Tet comes, the demand for ordering Tet gift baskets to give to friends, partners and relatives also increases. This year, responding to the campaign "Vietnamese people prioritize using Vietnamese goods", products with Vietnamese brands and OCOP products have been creatively and uniquely included in Tet gift baskets by production units and distributors in the province to supply to the market.
In order to meet the consumption needs of customers during Tet, starting from December 2024, the OCOP store, regional specialties "Carrying the countryside to the city" of Bao An Khoi Trading and Service Co., Ltd. has started to import more types of quality goods and launch Tet gift baskets with many Vietnamese products and OCOP products combined together.
Depending on the needs of customers, each gift basket includes 3-5 products with prices ranging from 400,000 VND to about 2 million VND. Along with the harmonious combination of unique OCOP products, high-quality Vietnamese products, each gift basket is meticulously and luxuriously designed so that customers can rest assured to choose to send to relatives, friends, and partners on the occasion of Tet.
According to the report of the Provincial Vietnam Fatherland Front Committee, in recent times, the propaganda work on the campaign "Vietnamese people prioritize using Vietnamese goods" has been focused on through many channels and many diverse and rich forms, which have had a positive impact, contributing to changing the awareness, production and business behavior of enterprises and the quality of local products, goods and services; attracting the response of all classes of people to consume domestically produced goods.
Service businesses have also focused on promoting and advertising their products, organizing participation in fairs, implementing discount and promotion policies for consumers of Vietnamese goods. Every year, the Vietnam Fatherland Front Committee - the Standing Agency of the Steering Committee for the campaign "Vietnamese people prioritize using Vietnamese goods" in Quang Tri province organizes monitoring delegations to work with units, agencies, departments, branches, and localities; inspect and grasp the situation of new, branded, and reputable production and business establishments in the area.
Thereby, correctly assessing the production and consumption market of products, proposing important solutions to continue promoting the good implementation of the campaign in the coming time; at the same time, listening to opinions, recommendations and difficulties and obstacles of production and business establishments, thereby creating unity of perception and action within the Party and the political system, social consensus on promoting the implementation of the campaign "Vietnamese people prioritize using Vietnamese goods".
In the context of economic recession and industrial production facing many difficulties, prioritizing the use of Vietnamese-made products is an act of "benefiting the country and the family", demonstrating the responsibility and patriotism of each citizen.
To enhance the position of Vietnamese goods in general and quality products of Quang Tri province in particular, in the coming time, enterprises and production facilities need to increase investment in research and development, technological innovation and improve production processes according to the green and circular economic trend; focus on building and protecting brands, improving management capacity and developing effective distribution channels.
At the same time, expand and develop the domestic retail system, create a favorable business environment, promote digital transformation, apply information technology and develop e-commerce methods... so that Vietnamese products have an increasingly solid position in the market.
Ha Trang
Source: https://baoquangtri.vn/nguoi-tieu-dung-ngay-cang-ua-chuong-hang-viet-191464.htm
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