
Hanoi, March 11, 2025 – The workshop “Corporate governance in the AI era: Improving performance with AI and smart data” was held, attracting nearly 1,000 businesses and economic, financial and technology experts.
The workshop was co-organized by MISA Joint Stock Company (MISA) with the Vietnam Software and IT Services Association (VINASA), Hanoi Young Entrepreneurs Association (HanoiBA), Hanoi Small and Medium Enterprises Association (Hanoisme), Visa Vietnam, BIDV and the Institute of Technology Strategy & Innovation (STI) with the aim of focusing on discussing changes in the economy in the AI era and how to apply this technology to improve corporate governance efficiency.
Speaking at the opening ceremony of the workshop, Mr. Le Hong Quang - General Director of MISA - representing the Organizing Committee emphasized that AI has become a core tool in modern business management. He affirmed: "To effectively apply AI, businesses need to change not only in technology but also in management thinking and long-term development strategy. If we do not take drastic action now, we will not only fall behind but also risk being eliminated from this competitive game." Mr. Quang also emphasized the significance of the workshop in accompanying businesses in accessing practical knowledge and effective AI application strategies.

Representative of the Sponsoring Association, Mr. An Ngoc Thao - Deputy General Secretary of the Vietnam Software and IT Services Association (VINASA) said that the Association is proud and always ready to sponsor and accompany MISA as well as digital technology enterprises in developing AI platforms and applications, bringing practical values to the business community.

Opening the program, Dr. Can Van Luc - Member of the National Financial and Monetary Policy Advisory Council, Chief Economist of BIDV analyzed the picture of the world economy and Vietnam in the period of 2024-2025. He commented that the global economy will grow slowly, only 2.7%, inflation will decrease to 2.9% in 2025 (International Monetary Fund - IMF), while global trade is forecast to decrease slightly to 3.2%. For Vietnam, GDP will maintain its growth momentum thanks to a 14.3% increase in exports, a flourishing foreign direct investment (FDI), a boost in public investment and a 12.2% recovery in the VN-Index in 2023. However, businesses still face many challenges such as trade fluctuations, financial risks, cybersecurity and the impact of climate change.

According to him, AI is not just a trend but has become a decisive factor in business performance. McKinsey's 2024 report shows that 65% of global workers have applied Generative AI in their work, but only 15% of businesses have recorded clear profits from this technology. The most popular AI application areas include marketing (54%), technology (39%) and finance (16%). Businesses need to build a long-term AI strategy, data management and develop a capable workforce to exploit the full potential of this technology.

Sharing the same view with Dr. Can Van Luc, Mr. Nguyen Viet Long - PhD in Technology Management and Economics, Seoul National University, emphasized that AI is reshaping modern businesses. The rate of AI application globally increased by 31% compared to the previous year, helping businesses reduce 21-30% of costs thanks to automation. AI also has a strong impact on the labor market, requiring employees to develop specialized skills, strategic thinking and master new technologies. Effective application of AI can help businesses improve return on investment (ROI), optimize cash flow and increase financial risk management capabilities.
To maximize the benefits of AI, according to Mr. Long, businesses need to quickly adapt, invest in human resources capable of mastering technology and integrate AI into each operational process. This trend is not limited to technology or finance but also extends to marketing, customer care, content production and supply chain management. Applying AI strategically will help businesses create sustainable competitive advantages in a volatile business environment.

Sharing about the strategy of applying AI and smart data in business management, Mr. Le Hong Quang, General Director of MISA, said that the rate of businesses applying AI in management increased from 33% in 2022 to 72% in 2024 (according to IBM, Forbes, McKinsey). This technology is strongly supporting customer service (56%), network security (51%), customer relationship management (42%) and content production (40%). Businesses that apply data to make decisions can increase their ability to attract customers 23 times higher than traditional businesses.
The application of AI helps increase customer care productivity by 1.71 times, reduce staff from 600 to 350 people, optimize financial processes, automate accounting and support businesses to access capital faster. Currently, 5,000 businesses have been granted a loan limit of VND 20,000 billion through MISA's AI platform, with a disbursement success rate 4 times higher than conventional methods. In 2025, MISA plans to deploy AI Agent - an automatic business support tool to increase productivity and significantly reduce operating costs.
In conclusion, Mr. Quang emphasized that, firstly, AI is an inevitable trend, requiring businesses to quickly adapt to maintain competitive advantage. Second, businesses need to popularize AI in management to improve performance, build a culture of data-based decision-making and promote digital transformation with cloud computing platforms integrated with AI. Third, businesses need to continuously review and have a plan to apply AI to each process to help optimize operational and management efficiency.


In the discussion section “ AI & Smart Data – The Key to Modern Business Administration” , the speakers were: Dr. Can Van Luc – Member of the National Financial and Monetary Policy Advisory Council, Chief Economist, Director of BIDV Training & Research Institute; Mr. Le Hong Quang – General Director of MISA; Mr. Nguyen Viet Long – Deputy General Director, Consulting, EY Vietnam; Ms. Doan Thi Tich – Deputy Director of BIDV Wholesale Product Policy Department; Ms. Nguyen Thi Hai Binh – General Director of STP Group, moderated by Mr. Nguyen Trung Kien – Director of the Institute of Technology Strategy & Innovation. The speakers discussed and analyzed the role of AI in business administration, the division of tasks between humans and AI, and practical experiences in applying this technology to improve efficiency in management and operations.
Also within the framework of the event, MISA officially signed a cooperation agreement with Visa - a leading partner in the field of global payments to deploy payment solutions for businesses.

Sharing the vision of cooperation between the two parties, Ms. Dang Tuyet Dung - Director of Visa Vietnam and Laos affirmed: " The combination of Visa's payment solution and MISA's business management platform will be a comprehensive tool for businesses to stay ahead of changes and maximize benefits in the context of Vietnam promoting cashless payments and increasing transparency in spending". Visa and MISA are committed to providing tools and solutions to help businesses easily switch to digital payments, effectively manage documents, and ensure compliance with legal regulations.

With more than 30 years of experience pioneering in developing technology solutions and accompanying 350,000 customers, MISA is committed to supporting Vietnamese businesses to master AI, optimize management processes and enhance competitiveness in the context of a rapidly growing digital economy.
Source: https://www.misa.vn/150825/nang-cao-hieu-suat-voi-ai-va-du-lieu-thong-minh/
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