Real estate brokers in difficult times

Waiting for the market to get over the "sickness"

In a short period of time, many real estate companies have had to stop operating or cut down on a large number of sales and brokerage staff. This shows that the real estate market is facing many difficulties, even those in the industry cannot stand this elimination process.

However, some investors and brokerage company owners still believe that even though the market is facing difficulties in 2023, there will still be many real estate businesses developing. Only small, newly established businesses that do not have enough internal strength will be on the path of rapid decline.

Mr. Le Dinh Lang, Director of Song Long Real Estate Investment, Construction and Development Company Limited, shared: “In 2023, real estate transactions are delayed and there is not as much liquidity as in previous years, causing many difficulties for brokerage companies related to this industry. Employees do not have income from commissions on product sales, so they also fall into the situation of "taking short-term to support long-term".

Many brokers are still working hard to advise customers.

It is not difficult to see the situation of unpaid wages, cut benefits, and layoffs in real estate companies. However, many companies still maintain operations, find ways to sell products, and create jobs for employees.

“Currently, the real estate market is gradually reshaping in a positive direction, products, projects… are required to be legally complete, complete procedures on project land prices, this is a mandatory condition that investors must do and pay attention to. If the project has full legal documents, banks will participate in lending, this stimulates the market, especially interest rates are also decreasing sharply so real estate transactions are gradually returning”, Mr. Lang shared.

According to Mr. Lang, in 2024, when the Government and the State Bank are implementing a series of policies to adjust interest rates, provide legal support for projects, etc., cash flow will certainly be better, and many people will boldly use financial leverage to buy real estate. The market can overcome the "severe illness". This will also attract a large number of workers in the brokerage profession.

Unlimited income industry

Regarding the fact that many brokers are currently forced to quit their jobs and find other jobs to make a living, Mr. Nguyen Van Dinh, Chairman of VARS, once commented: “In fact, many brokers have quit their jobs recently, but in general, the majority of brokers who quit their jobs are new employees with a short time of commitment. These employees are often not properly trained in the profession, nor are they able to respond to difficult market situations.

On the contrary, employees with many years of experience, having experienced many stages of economic development, will have a better perspective, ability to handle situations and be more closely attached to the profession. At the same time, when the market shows signs of improvement, many old brokers will return, because the income level of this profession when the market is stable is still quite high.

Real estate is considered an unlimited income channel.

Talking to Nguoi Dua Tin , Mr. Ngo Quang Phuc, General Director of Phu Dong Group shared: “The recent past has been a huge challenge for the real estate market in general, business owners and those operating in this field in particular. Many affected companies have been forced to stop operating and this has also caused many brokers and sales staff to quit their jobs to find a way to make a living.”

According to Mr. Phuc, although the real estate market is facing difficulties, some businesses are still maintaining good sales activities. Brokers are still doing their jobs well to bring in income.

Assessing the 2024 market, Mr. Phu said that with the current coordination policies of the Government and the State Bank, the real estate sector will also overcome the difficult period.

“When the real estate market recovers, this is still one of the industries that attracts a large number of workers. Those who are passionate and dedicated to the profession will still return because this is an industry with unlimited income,” affirmed the General Director of Phu Dong Group.

Brokers working in a professional environment, selling legally compliant projects is an opportunity for career development, as well as economic stability, and retaining a loyal customer base.

“However, working in any field requires dedication and effort. The recent real estate difficulties have forced many brokers to quit their jobs to find new directions. Businesses are also reshaping their business strategies… if they return to the profession, brokers should choose reputable investors, or sell products with full legal documents, ensuring safety for customers. This is also a necessary condition for everyone to maintain good consulting work,” Mr. Ngo Quang Phuc shared.

In general, experts in the field still consider brokerage to be one of the "hot" professions with no income limit. During the difficult period of the whole market, people in this field are forced to find a new direction. However, when everything is back in operation, opportunities will still come to everyone.

Source: https://www.nguoiduatin.vn/moi-gioi-bds-thoi-kho-khan-bai-3-bds-hoi-sinh-moi-gioi-lai-nhon-a639537.html