Real estate operations in the 4.0 era: When technology leads the game

Proptech - the new competitive advantage

Discovering a broken milk tea cup with a dirty stain on the 16th floor hallway, Mr. Tuan Linh opened the S-Plus app on his phone and reported it to the management of the Gold Silk building (Ha Dong). Only 5 minutes later, the building's cleaning staff arrived to clean the stain.

The application of modern technology in the management and operation of buildings has helped the management board to quickly receive people's opinions and have immediate solutions. From there, it has increased the satisfaction of residents when enjoying services in the apartment building.

According to the latest report by Savills, the demand for living or working space of customers depends on many factors, and price is not the only factor. Especially for customers who need to move to higher quality buildings. This requires investors and management units to flexibly adapt to enhance the competitive advantage of the project.

Experts affirm that the application of real estate technology (proptech) in operational management will be a prominent trend in 2025. That is because proptech brings outstanding values ​​to both investors, management units and residents.

For investors, technology helps optimize operating costs, increase brand value and enhance project competitiveness. For example, applying FM solutions to optimize the life cycle of equipment assets can help investors and building management boards optimize 25% of usable area and reduce 20% of operating costs.

Goldseason urban area is one of the TNPM apartment complexes that invests in FM system in optimizing space Real estate

For residents and users, proptech brings a comfortable, safe and convenient living and working experience with smart space management features, online payment, utility usage scheduling and quick request processing via mobile applications.

PropertyGuru's report on consumer sentiment and real estate trends by the end of 2024 shows that: 50% of young people aged 22 - 29 appreciate the application of technology in operational management and will prioritize choosing a place to live with smart utilities.

For operational management units, applying technology helps improve work efficiency, standardize processes and make decisions based on real data.

Update and adapt to market trends

In recent years, smart building management systems, smart resident management software, and property management platforms have been widely deployed in mid- and high-end real estate projects in Vietnam. Real estate management and operation companies continue to update new technology trends to create their own competitive advantages.

The images are centrally controlled at TNPM's machine room control center in a large residential area.

Mr. Doan Thanh Son, head of the GoldSeason building management board, Hanoi, shared: There was a resident in the area who forgot to turn off the stove when leaving the house. Fortunately, thanks to a smart operating solution, the Management Board of TN Property Management Investment and Real Estate Management Joint Stock Company (TNPM) promptly detected and handled the incident, preventing a fire in the area.

TNPM representative said: In recent times, the company has pioneered the application of advanced digital transformation solutions in operations management and continuously updated new solutions.

One of TNPM's outstanding solutions is the S-Plus application - a smart resident management platform. This application allows residents to conduct online transactions such as paying service fees, scheduling utility usage, submitting repair requests and tracking processing progress. In 2025, S-Plus will be researched and deployed in a new version with many upgraded features, meeting multiple goals of both improving customer experience and optimizing management and revenue exploitation.

At each operational management project, TNPM continuously upgrades systems such as Car Parking, Smart Security system integrated with AI camera, access control system... to optimize the experience and ensure maximum safety for residents and property.

TMPM always focuses on and optimizes the building's technical system to increase the efficiency of building technical operations.

As a member of ROX Key (MCK: TN1), TNPM has the advantage of being able to provide diverse services when coordinating with other members in the ecosystem. Thanks to that, the company flexibly meets all customer needs from hygiene, security, protection, engineering, trees, landscape, environment... TNPM also regularly orders from partners TNTech in the same ecosystem to have their own "tailored" technology solutions, helping to enhance the image, value of projects and optimize operating costs.

The company also measures resident satisfaction and listens to residents to deploy a series of essential value-added services such as: electronic equipment maintenance, waterproofing, insect spraying, house cleaning, etc.

In the context of customers increasingly valuing experience and technology, smart management solutions not only improve the quality of life but also increase the sustainable value of each project. Pioneers in applying and continuously applying technology such as TNPM will be the "companion" of investors, creating outstanding value for real estate, contributing to attracting customers.

TNPM is a member of ROX Key Corporation, sponsored by ROX Group.

Currently, TNPM is the operator of apartment complexes such as: Kosmo Tay Ho, La Casta Ha Dong, Goldsilk, Goldseason, Khu S Goldmark City... and many other shopping mall projects and class A office buildings.

See more information about TNPM at: https://www.tnpm.vn/

Source: https://www.congluan.vn/van-hanh-bat-dong-san-thoi-40-khi-cong-nghe-dan-dat-cuoc-choi-post340573.html