(Dan Tri) - M Complex Joint Stock Company and Vincom Retail Operation Company Limited signed a memorandum of understanding on strategic cooperation, initially implementing the largest scale "One Stop Shop" interior solution center model in Vietnam.
As a pioneer in the field of developing spaces connecting the design community, M Complex cooperates with Vincom Retail - Vietnam's leading retail real estate brand to deploy a one-stop retail business model in the field of interior and exterior finishing materials, expected to gather more than 300 mid-range and high-end brands in Vietnam.
This cooperation is the foundation for the formation of a chain of interior solution centers at Vincom shopping centers nationwide, with the goal of enhancing customers' shopping experience for interior and exterior materials and equipment as well as bringing development value and connection to the architecture and interior design community in Vietnam.
Expected to launch in July, the M Complex interior solutions center at Vincom Mega Mall Royal City has a total area of up to 12,000 m², gathering more than 100 booths of 300 genuine mid- to high-end brands with more than 15,000 products from diverse industries: kitchen, bathroom, wall and floor, door and lock, materials and accessories, water solutions, air solutions,...
Memorandum of Understanding signing ceremony between M Complex Joint Stock Company and Vincom Retail Operation Company Limited.
At the signing ceremony, Mr. Trinh Duc Tuan - Vice President, representative of M Complex, shared: "The large-scale one-stop business model is a future trend, both domestically and internationally. We expect and believe that the first M Complex at Vincom Mega Mall Royal City, established in cooperation with Vincom Retail, will be a memorable milestone in the formation and development of a distinct destination; diverse in products, synchronous in solutions, and a lot of added value from the expert community for the interior and exterior finishing industry right in the city center".
Mr. Trinh Duc Tuan - Vice President of M Complex spoke at the event.
Ms. Nguyen Thanh Huyen - Sales Director, representative of Vincom Retail, said: "In line with the entertainment trend worldwide, Vincom Retail has been expanding its development according to the One-stop shoppertainment model, fully combining shopping and entertainment experiences in the same destination.
Through the strategic cooperation event with M Complex to form an exhibition complex at Vincom Mega Mall Royal City in particular and at Vincom shopping centers nationwide in the future, we expect the customer experience journey to be raised to a new level."
Ms. Nguyen Thanh Huyen - Sales Director of Vincom Retail spoke at the signing ceremony.
The offline "one-stop shop" model (one destination, providing direct experience to customers) provides a space for brands, agents, and distributors, expected to help customers experience, compare, and choose products that suit their needs, saving up to 80% of search time instead of wasting time traveling to many locations.
M Complex aims to become a place to support designers and architects to increase efficiency in consulting and project implementation, and update new trends. Production and distribution units also benefit from increased sales and direct product promotion to customers.
Creative and connecting space for the interior architecture community
M Complex is a bridge for the design community, providing diverse commercial spaces to connect businesses with the professional community. M Complex plans to host more than 400 events each year, from seminars, talks, community training to exhibitions and design competitions, such as M Expo, M Design Show and M Hub community space.
In the near future, in addition to the largest offline platform, M Complex will provide an online sales channel with all products, along with a 2D and 3D library to best facilitate architects and designers in the process of consulting on project design.
Mr. Le Truong, Chairman of the Vietnam Furniture Association, representative of the advisory board, commented: "I think this is the right time, converging factors such as market size, customer demand, growth and development of the design and manufacturing community, premises, and professionalism for M Complex to be born, contributing further to the vibrant development of the Vietnamese furniture industry."
Perspective of M Complex material solution center space.
Mr. Hoang Thuc Hao, Vice President of the Vietnam Association of Architects, representing the advisory board, also expressed his expectations for the role of this model for the architectural community: "M Complex provides a comprehensive platform, promoting the interests of all parties, from architects to businesses. When put into operation, I believe that M Complex will support architects in choosing and consulting materials for customers as well as act as the largest space for communication and connection for the community."
More than just a commercial space, M Complex promises to open up a comprehensive approach, from shopping, consulting to design solutions, creating the premise for shaping new development trends in the industry.
Source: https://dantri.com.vn/bat-dong-san/m-complex-hop-tac-vincom-retail-trien-khai-trung-tam-giai-phap-noi-that-mot-diem-den-20250110234721317.htm
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