Becoming a brand ambassador for a luxury fashion house is always considered an important milestone in the career of entertainment stars. However, this fame is not always sustainable.
Recently, Korean actor Kim Soo Hyun attracted attention when Prada (one of the 6 most prestigious fashion brands in the world, also known as the "blue blood" brand) decided to terminate its brand ambassador contract with him.
Kim Soo Hyun looks elegant in a black Prada suit, exuding luxury and charm (Photo: Instagram Prada).
The cause came from Kim Soo Hyun's personal scandals involving the late actress Kim Sae Ron. This scandal sparked a wave of fierce criticism from the public, causing Kim Soo Hyun to face heavy losses in both his reputation and career.
That's why Prada decided to stop working with Kim Soo Hyun.
"Six great blue blood, eight great red blood"
For artists, being chosen by a luxury brand is a great success. But to truly change their lives and show their class, top stars aim to become ambassadors (representatives) of "blue blood" and "red blood" fashion empires.
The brand term "blue blood" originated from European aristocracy, symbolizing noble and pure lineage.
In the fashion world, the term is used to refer to fashion houses that have the ability to shape the careers and status of models on the international runway, according to Models.com ( MDC ).
According to MDC 's evaluation standards (as of 2019), "six great blue bloods, eight great red bloods" is the measure of a star's prestige.
Among them, the "blue and blood six" include: Dior (a symbol of timeless elegance and charm), Chanel (a legendary fashion house with a classic, luxurious style), Louis Vuitton (a dominant fashion empire with iconic designs), Gucci (a creative rebel who breaks all limits), Prada (a refined minimalism, a combination of art and industry) and Calvin Klein (a sexy, liberal beauty full of personality).
Mysterious black designs, combined with bow details and high-quality materials from Chanel, honor elegant, sophisticated beauty and bear a classic, luxurious mark (Photo: Chanel Instagram).
In a blue Calvin Klein shirt and black pants, Korean actor Cha Eun Woo exudes elegance, freedom and personality (Photo: Calvin Klein Instagram).
In addition, there are 8 other brands that are not "blue blood" but still play an important role in establishing the artist's position, often called "red blood".
The list of "red blood" brands includes: Givenchy, Giorgio Armani, Saint Laurent, Valentino, Versace, Hermès, Lanvin, Burberry, Dolce & Gabbana, Fendi, Balenciaga.
Although they cannot be compared to the "blue blood six", the "red blood" brands are still prestigious names, with not small costs for brand ambassadors.
They offer attractive salaries and the opportunity to appear on the cover of famous magazines, but still lack a bit of absolute power in the fashion world. Even many popular brands can still recruit top models.
Entering "Blue Blood": A Pass to a World of Glamour and Power
Becoming a brand ambassador for one of the "blue blood" fashion houses is every artist's dream.
This is not only a recognition of talent and influence but also a ticket to enter the upper class world, opening up countless opportunities for cooperation and enhancing personal value.
Especially as the rise of the Asian luxury market has attracted the attention of international fashion brands. According to a report by Mordor Intelligence , the market size is expected to reach 166.3 billion USD by 2028.
That makes brands increasingly focus on collaborating with famous faces in this region.
In particular, the Hallyu wave (the strong spread of Korean culture globally, especially in Asia) has become a driving force behind this trend. Thanks to their wide influence on social media, Korean singers, artists and actors are increasingly chosen as ambassadors by luxury brands.
But what's even more attractive is the huge pay that brand ambassadors receive.
Depending on the level of popularity, this figure can range from a few million to tens of millions of dollars per year.
Not only that, entertainment stars also enjoy a series of luxurious privileges from fashion brands, including accessories, cosmetics... to exclusive, "tailor-made" designs.
More than money and fame, brand ambassadorship also brings invaluable experiences. They get to set foot in the most lavish fashion events, mingle at high-class parties and meet "big names" in the entertainment, business and political worlds.
Luxury brands also "choose the right person to entrust their gold to", taking advantage of all media channels to promote the image of their ambassadors, turning them into icons that the public desires.
On the other hand, entering the world of "blue blood" brands also comes with invisible pressures. A small mistake by a star can also lead to unpredictable consequences. When the contract is terminated, not only will the luxurious privileges disappear, but the reputation can also collapse.
Not only do they lose millions of dollars in salary, large-scale promotional campaigns, or opportunities to collaborate with powerful figures in the fashion, film, and business industries, but their opportunities in the entertainment industry are also gradually closing.
Dolce & Gabbana's designs are imbued with the Italian spirit, combining sophisticated patterns, high-quality materials and glamorous styles, creating a gorgeous and artistic beauty (Photo: Instagram Dolce & Gabbana).
In the worst case, the artist's image can be "frozen" (stop all activities in the entertainment industry) indefinitely.
Other brands will shy away from collaborations, worried that a scandal-hit artist could tarnish their reputation. High-profile fashion events, major advertising campaigns, and even prestigious acting roles may become out of reach.
However, not all artists accept to step back when leaving the "blue-blooded empire". Some choose to rebuild their image by participating in charity activities and community projects to regain public sympathy. Others try to prove their abilities, focusing on developing their artistic careers to assert themselves through quality products instead of temporary glory.
A lucky few may find a new home, collaborating with other brands, even if they are no longer as glamorous as before. But the valuable lesson artists need to learn is that fame in the luxury industry does not only come from a flashy appearance, but also requires caution and courage.
The "blue blood" halo is not a talisman, it is like a brilliant cloak that hides potential pitfalls. Fame and money can come quickly but can also disappear easily if the artist does not know how to cherish, preserve and put professional ethics first.
Source: https://dantri.com.vn/giai-tri/sau-de-che-thoi-trang-lung-lay-nhat-the-gioi-co-kim-soo-huyn-la-dai-su-20250315113950238.htm
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