Why Queenam stands out among many chocolate brands

(Dan Tri) - In a market flooded with imported chocolate brands, Queenam - a purely Vietnamese name - has quickly established its own position.

With creativity in flavor, superior quality and the ability to connect closely with consumers, Queenam has affirmed that Vietnamese chocolate can absolutely shine in the fierce competition in the market.

Different from taste to quality

What makes Queenam stand out among a series of imported brands is the unlimited creativity in its products. Instead of sticking to traditional flavors such as black, milk or pure, Queenam pioneers introducing new combinations such as durian chocolate, rose, lemon yogurt. These are flavors that both stimulate the taste buds and arouse curiosity, suitable for the young generation who love unique experiences.

Queenam is a special combination of chocolate with yogurt, fresh lemon, rose petals and especially durian - a typical fruit of Southeast Asia (Photo: Queenam).

Queenam also ensures the quality of each chocolate. Advanced freeze-drying technology at minus 40 degrees Celsius helps preserve the natural flavor and crispness of nuts such as macadamia, almonds and walnuts. The outer layer of chocolate is smooth and rich in flavor, creating an impressive experience from the first taste. This meticulousness not only meets but also exceeds consumer expectations.

Vietnamese brand with national pride

While many consumers often choose imported brands, Queenam has brought a sense of domestic brand pride. With a deep understanding of Vietnamese tastes and preferences, Queenam creates products that are not only unique but also familiar.

Caramel Dark Chocolate with Nuts is a harmonious combination of the slightly bitter taste of dark chocolate, the sweet caramel flavor and the crunchy, rich taste of nutritious nuts (Photo: Queenam)

More than just chocolate, each Queenam candy is also a story about the creativity and innovation of the Vietnamese people. From the selection of raw materials to the processing, every step is carried out with high standards, demonstrating the dedication and ingenuity of the domestic production team. This helps Queenam become a typical representative of the ability of Vietnamese brands, competing fairly with international products.

Queenam also cleverly conveys its attachment to Vietnamese culture and people through its communication campaigns. The brand not only aims at commercial goals but also carries a message of pride and elevation of domestic products. This is a big plus that helps Queenam build trust and love from domestic consumers.

Smart outreach strategy: Online and offline go hand in hand

To stand out among imported brands, it is important to build a strong presence on all channels. Leveraging the power of online platforms, Queenam quickly rose to prominence with promotions such as flash sales (deep discounts), buy 1 get 1 free, and live product introduction sessions. On Shopee and TikTok Shop, the brand received more than 1,300 5-star reviews in a short time, clearly demonstrating the strong appeal of the product.

Queenam products on Shopee (Photo: Queenam).

TikTok Shop and online platforms help consumers access Queenam products (Photo: Queenam).

Not stopping at online, Queenam also expanded its distribution system at high-end store chains such as MUJI and NAM AN. Appearing in luxury shopping spaces helps the brand reach more customer groups, from online shoppers to those who love direct in-store experiences. The parallel presence between online and offline has created a comprehensive access network, helping Queenam build a solid foothold in the market.

Through that, Queenam (https://queenam.vn/) not only stands out thanks to its creativity in flavor and superior quality but also because of its domestic brand spirit and comprehensive approach strategy. In a market where imported brands dominate, Queenam has affirmed its own position, becoming the pride of Vietnamese people.

With thorough investment and vision, Queenam not only stops at the domestic market but also promises to reach far, making Vietnamese chocolate shine on the world map.

Source: https://dantri.com.vn/kinh-doanh/ly-do-queenam-noi-bat-giua-nhieu-thuong-hieu-so-co-la-20250118143111931.htm