The “One Commune One Product” (OCOP) program has become a production development movement with strong influence in the agricultural and rural areas of the province. The program has helped localities, enterprises, cooperatives, production facilities, etc. proactively exploit potentials, advantages and invest in improving and upgrading typical products, traditional craft villages into goods of high economic value; in particular, local agricultural products are “dressed” in “new clothes”, opening up opportunities to conquer domestic and foreign markets.
Purple bud tea products of UT Tea Investment and Development Company Limited, Thanh Ba district, have been recognized as meeting OCOP standards, contributing to expanding the market and increasing economic value.
The homeland of Phu Tho midland is famous for its gently sloping tea hills and characteristic tea aroma, becoming an endless source of inspiration, appearing in literary works, poems, and lyrics known to many people. Perhaps, that is clear evidence for the typical, long-standing product of the Ancestral Land. Distilling the quintessence of heaven and earth, Phu Tho tea products have good quality, but in the past, like many other local products, the output of the product was still unstable, the economic value of some production and processing areas was not high. Determined to bring local specialty tea products to the market, build a brand to increase value, many cooperatives, craft villages, enterprises, and production households have invested in modern production lines, improved designs, and created many unique tea products.
In Thanh Ba district, the land of immense tea hills and especially the famous purple tea variety, with the drastic participation of the entire political system; the dynamism and creativity of the subjects, production and processing facilities, many delicious and famous tea products have been born, positively received by the market.
Notably, the tea products: Purple buds filter bags, 75g purple buds tea, premium purple buds tea, specialty green tea of UT Tea Investment and Development Company Limited, Zone 1, Van Linh Commune have built, developed, and affirmed their brands, many tea products have even reached out to some South Asian and European countries. Company Director Le Thi Hong Phuong said: "To have tea products that meet standards and quality, we have implemented a tea production model according to the value chain from planting, caring, harvesting to collecting, processing, distributing, and consuming, all of which are controlled by contract, with traceability... In particular, purple bud tea products are produced according to an international quality management system, using a secret tea roasting and drying method to preserve the precious active ingredients found only in purple bud tea and create a special, unique flavor".
Currently, the province has about 15,000 hectares of tea, of which more than 3,000 hectares are produced according to food safety and hygiene processes; tea productivity reaches 1.18 tons/ha, output reaches more than 185 thousand tons/year, and at the same time, a value-linked production chain has been formed through supporting green tea processing and trading establishments, cooperatives, and craft villages in tea planting, care, processing techniques, packaging design, labels, code registration, barcodes, connecting consumption markets at supermarkets, fairs, localities and exporting to many countries around the world such as India, China, Germany, UK...
Truong Foods Production and Trading Joint Stock Company (Thuc Luyen Commune, Thanh Son District) with many quality-assured sour meat products has contributed to "putting on a new coat" for local agricultural products, creating jobs for workers.
Another very typical product of Phu Tho is sour meat. Previously, households basically produced sour meat on a small scale, mainly serving the needs of their families and a small part supplying the market in the district and province. Implementing the OCOP Program is a favorable condition and also a legal basis for entities to improve their competitiveness with other products on the market, gradually increasing the value of the products.
Director of Truong Foods Production and Trading Joint Stock Company (Thuc Luyen Commune, Thanh Son District) Nguyen Thi Thu Hoa said: Truong Foods is honored to have 6 sour meat products of all kinds achieving 4-star OCOP. To achieve this standard, we fully meet the criteria from input materials to production processes. Since being certified as an OCOP product of the province, our products have expanded their consumption market to the entire Northern region. In 2024, the revenue is estimated to reach 20 billion VND, creating jobs for 50 workers with an average income of 6-8 million VND/person/month.
In addition, other typical products of the province such as Doan Hung grapefruit, rice noodles, soy sauce... through the OCOP program have also been "dressed in a new coat" to increase their value, contributing to increasing income for people, especially in rural and mountainous areas. Implementing the OCOP program, up to now, Phu Tho has 237 OCOP products with 3-star rating or higher. After being certified, OCOP products have met quality and food safety standards, suitable for needs and tastes, creating trust for consumers, qualified to enter supermarkets, modern distribution systems and have the opportunity to reach large markets; contributing to the economic restructuring of rural areas, effectively implementing the restructuring plan of the agricultural sector and the National Target Program on new rural construction.
Grapefruit products of Doan Hung district ensure productivity, quality, and design, helping to increase economic value and raise income for people.
According to Mr. Tran Tu Anh - Deputy Director of the Department of Agriculture and Rural Development, the province always pays attention to and has policies to support entities to develop products. In 2024, the province will develop, standardize and upgrade 80 more products to 3-star or higher with a mobilized value of nearly 12 billion VND, and at the same time plan to develop 67 new 3-star products, 4 new 4-star products, 7 products upgraded from 3-star to 4-star... As a result, by the end of 2024, the whole province will have 15 more products meeting 4-star OCOP standards, 1 5-star OCOP product, 1 product continuing to complete the dossier to ensure eligibility for 5-star OCOP recognition.
Along with that, the Department of Agriculture and Rural Development coordinated with the Department of Industry and Trade to organize a conference to support the introduction and consumption of OCOP products of the province. Thereby, connecting entities with OCOP products, bringing products to the system of stores and supermarkets; developing supply chains of agricultural products and OCOP products in the province and other localities nationwide. In the process of building, developing and enhancing the value of OCOP products, all levels and sectors in the province have paid attention to supporting entities to complete dossiers, designs and beautiful product packaging. The agricultural sector and localities have also promptly and effectively implemented Resolution 22/NQ-HDND, dated December 9, 2021 of the Provincial People's Council to support capital sources for OCOP entities to have conditions to expand production scale, invest in modern production lines and machinery in the product processing process.
With the active participation of all levels and sectors, the joint efforts of enterprises, production entities and localities, we believe that Phu Tho OCOP products will develop even more strongly in the future, contributing to creating prosperous springs.
Le Oanh
Source: https://baophutho.vn/khoac-ao-moi-cho-nong-san-dat-to-225399.htm
Comment (0)