When music benefits from the appeal of cinema

When a movie has box office appeal like “Mai”, “The Four Guardians” or “The Billionaire Kiss”, the soundtrack also benefits.

Soundtrack of the movie “The Lost Kiss”. Photo: Producer

Movie soundtracks become popular thanks to the appeal of theatrical projects

Film music has a huge impact on the success of a work. cinema. Over the years, some soundtrack projects have taken on a life of their own, after the film has left theaters.

As the film’s impact increases, many producers will release soundtracks to help reach a larger audience. Using soundtracks is also a way to promote and “nurture” the film’s appeal after its first days in theaters.

In 2024, “Sau loi tu xu” (composed by Phan Manh Quynh) caused a fever throughout the online community from the explosive effect of the movie “Mai”. At the same time as “Mai”, the movie “Gap lai chi bau” also released a soundtrack song called “Chi me” (composed by Nhat Trung) after the movie had been released for a while. Although it did not have as many listens as “Sau loi tu xu”, the song performed by singer Anh Tu was also supported by the audience, with many positive comments.

Currently, the song "Even if the end of the world (still love you)" - the song in the movie "The Four Guardians" by director Tran Thanh has just been released and is causing a stir thanks to the appeal of the movie project currently showing in theaters.

This song was composed by musician Nguyen Phuc Thien with the participation of director Tran Thanh in writing new lyrics, which further enhanced the emotions of the entire MV. With his forte of ballad melodies, Erik not only convinced the audience with his voice (vocal) but also with the script and the way he used the cast in the MV.

Just 5 hours after its release, the MV “Even if the end of the world (still love you)” climbed straight to Top 1 Trending Music, Top 4 of the YouTube Top Trending chart. Currently, the song has received more than 11 million views.

In addition, the film crew of “The Billion Dollar Kiss” also officially released the soundtrack “The Sorrow I Lost” performed by singer Tra My Idol. This is Tra My’s rare return after a long time focusing on taking care of her family.

From the first screenings, “The Billion Dollar Kiss” made the audience sob because of the sweet, soulful ballad “The Sorrow I Lost”. At that time, the producer revealed that many viewers texted Thu Trang - Tien Luat asking to reveal the song early.

Previously, soundtrack “Sister-in-law” performed by singer Phuong Thanh was released by the crew along with excerpts that moved viewers. That was the song “Lo mai”. Singer Phuong Thanh recorded this song without watching any part of the film. Phuong Thanh sang completely based on her personal feelings as well as the story direction that director Khuong Ngoc wanted her to perform. The song was also well received and loved by the audience after its release.

Movie music has a life of its own

Over the years, film soundtracks have taken on a life of their own after projects have finished showing in theaters. Some songs have become hits that audiences have listened to over and over again for a long time, such as Love is forgiveness (soundtrack of the film Em chua 18), Co chang trai viet len cay (soundtrack of the film Mat biec)...

Compared to many years ago, the music in movies has been invested more by producers. In addition to paying attention to the background music and sounds that appear throughout the movie, most projects order theme songs for the movie.

Director Tran Thanh shared with reporters that he had carefully studied the movie-watching tastes of young audiences to choose appropriate soundtracks. The male director admitted that after a period of interacting with young singers, he had changed his taste in choosing soundtracks and had agreed to include young music in his projects.

The film music market is very diverse now, the songs are not just simply audio versions but have been invested in by many artists and producers to produce MVs with great investment.

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