Dream of changing life
More than 3 years ago, Mr. Nam was an employee of a real estate company based on To Hien Thanh Street, District 10, Ho Chi Minh City. One time, while going to a coffee shop, a classmate from his university boasted to him that he was building a YouTube channel with an income of 80 million VND per month.
He heard but did not believe the truth. When his friend showed him the revenue chart on the YT Studio application, Mr. Nam was surprised. In 2 months of filming 95 clips about the culinary theme of Cua Di 3 in alley 565 Nguyen Trai (District 5), his friend earned more than 130 million VND. An amount of money that he could not have earned in a whole year working as a real estate agent.
After that day, Mr. Nam was motivated to create a YouTube channel, buy a 1.6 million VND anti-shake gimbal to try his luck with livestreaming. Before "opening" the business, he bought 2kg of roast pork and fruit to pray to the altar of the local god and the god of wealth for luck.
"YouTuber is a job that makes money like any other job, good or bad depends on the person doing it. The inevitable thing to follow this job is patience, even humiliation because of being cursed often. This job is like being a daughter-in-law to a hundred families, it is difficult to please everyone."
From then on, every evening after work, Nam practiced filming culinary clips. In the first month, 40 clips about food and drink were posted on YouTube, making him disappointed because they had no views. Each clip only had a few dozen views, the highest was just over 1,000 views, with only 200 subscribers.
"At that time, I was very discouraged and wanted to give up because things were not as expected. Because to enable monetization mode, creators must have at least 1,000 subscribers and the channel must have 4,000 viewing hours," said Mr. Nam.
Hundreds of YouTubers surrounded artist Vu Linh's grave to record (Photo: Cut from clip).
The owner of this YouTube channel said that after many days of being frustrated with the topic of cuisine, a new direction has come to him. A friend was driving a motorbike using a dash cam when he was accidentally stopped by the traffic police and an argument broke out. The entire incident was recorded by the camera.
After a friend gave him the clip, he uploaded it to YouTube and unexpectedly received strong recommendations. After a week, the clip reached 1 million views, bringing his channel 37,000 subscribers and 160,000 viewing hours.
"With just one recommended clip, I was eligible to enable monetization on my YouTube channel. I realized that controversial and curious topics quickly attract viewers," Nam shared.
According to the male YouTuber, during Tet 2020, he stayed in Ho Chi Minh City and "bite" dozens of consecutive clips recording the scene of the police surrounding and arresting Le Quoc Tuan (aka Tuan Khi) while hiding in Trung An commune (Cu Chi district) related to gambling.
At that time, he posted 10 clips on YouTube every day. Within 2 months, he earned more than 300 million VND in revenue, and his channel increased to 180,000 subscribers. Until now, the number of viewers on his channel is not much, but it is enough to help him pay his rent.
"Being on YouTube makes a lot of money but I also get a lot of criticism. Most viewers call me "jobless". When filming an artist's funeral, people say I'm a vulture eating a corpse. Sometimes I feel very sad, but the nature of filming a funeral is to report news, for people far away to follow because they can't come to pay their respects. I do it with my conscience, not using catchy titles to attract views", Nam confided.
The funeral of the late artist Vu Linh was surrounded by hundreds of YouTubers recording and livestreaming (Photo: Nam Anh).
Similar to Mr. Nam, Mr. HL (28 years old) also started making YouTube videos with food clips to supplement his income from his main job. However, the number of views from food clips is relatively low, and the income is not much.
After a period of filming news about cases that attracted public attention, he also saved more than 50 million VND. He used the money to buy a camera system and continued his main job.
"I realized that doing YouTube is not the job I want to pursue because it is unstable. I did it for a short time but was under a lot of pressure because of being scolded by viewers. When I achieved my goal and had money to buy a camera, I also quit YouTube to spend time taking care of my current job," Mr. L. confided.
"Closing the post" at the grave, earning hundreds of millions per month
Ms. TTL (30 years old, from Ca Mau) is a YouTuber with more than 2 years of experience, specializing in reviewing rustic dishes in Nam Can district. Although she has been working for a long time, the channel has a low number of subscribers, and her income is also unstable depending on the number of views. "Some months I earn 10 million VND, some months I only earn 2 million VND. I see this as a freelance job, so I just do it, if I'm lucky I can earn a lot. I'm not married yet, so I'm comfortable with my job," L. said.
In early March this year, when artist Vu Linh passed away. Realizing this was a potential opportunity to make money filming clips, L. packed his bags and went to Phu Nhuan district, Ho Chi Minh City to rent a room and started his days of eating out and livestreaming.
During the 5 days of the funeral of artist Vu Linh on Doan Thi Diem Street (Phu Nhuan District), L. continuously posted 32 clips on YouTube. However, there were too many colleagues so the views were mainly focused on channels with a large number of subscribers, L. was disillusioned.
In the following days, L. continued to go near Binh Duong Cemetery Park, Ben Cat town (Binh Duong) to rent a room, and camped every day at the grave of the late artist Vu Linh to film clips and post them on YouTube and TikTok.
L.'s perseverance was rewarded when many clips of the king of reformed opera's family worshiping, building graves, and property disputes brought in millions of views for the channel. In the 3 months after artist Vu Linh passed away, L. posted more than 200 clips, earning more than 180 million VND.
Some Youtubers set up cameras to record the trial of Bong Lai Monastery (Photo: Hai Long).
According to Ms. L., filming funerals is "very easy", she can produce more than 20 clips a day without having to move. The big artists are widely watched by people at home and abroad, with a lot of views.
"There are all kinds of things to film at Vu Linh's grave, such as the audience coming to pay their respects, offering prayers to open the grave, praying for the 100th day of death, family property disputes... I and dozens of YouTubers filmed together, all with high views," L. said.
According to L., every day, fans bring roast pork, boiled chicken, fruit, rice... to worship at the grave of artist Vu Linh. Dozens of YouTubers just record clips to post to earn money, then eat lunch with the offerings, then disband in the evening and return early the next morning. There are YouTube channels that film about the grave of artist Vu Linh and earn more than 150 million VND per month.
In addition, Mr. NM (36 years old), owner of a YouTube channel with 150,000 subscribers, said that there are YouTubers of all kinds. Those who have no self-respect will create sensational titles to attract views and make money regardless. The owners of these channels are used to being cursed by the audience and no longer feel ashamed.
According to Mr. M., to become a YouTuber with a large and sustainable audience, you must report truthful news and clean content. There are many YouTubers who are doing very well in the charity sector, making films about difficult situations and then calling on the community for help.
Some other YouTubers choose the topic of camping in the forest to survive, review abandoned houses to explain spiritual stories, travel, cuisine...
"To make a living as a YouTuber, each person must choose their own content. Good or bad depends on the person doing it, the job is not a crime, anyone who does wrong must face public opinion and the law," said Mr. M.
Lesson 1: YouTubers and TikTokers sweep funerals, livestream to make money in an offensive way
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