Future Frame Celebration Week at HUTECH: Inspiring creativity

Future Frame Celebration Week - Technology Film Week organized by the Faculty of Communication and Design of Ho Chi Minh City University of Technology (HUTECH) just opened on October 31 at the school's Dien Bien Phu headquarters and Galaxy Nguyen Du cinema (District 1, Ho Chi Minh City).

Speaker François Serre provides information on new technological trends in creative activities - Photo: HUTECH

Enhance understanding and application of new technology

The integration of digital technology achievements into communication and artistic creation activities is being focused on to meet the public's new enjoyment needs.

In line with that trend, Future Frame Celebration Week is one of the school's important activities to help students majoring in communications in particular and other majors in general increase their understanding and ability to apply new technology.

It is known that Future Frame Celebration Week takes place continuously for three days from October 31 to November 2 with a series of exciting activities. On the first day, the event kicked off with the seminar "xR Technology and the Market" in the workshop series "Knock Knock, this is Virtual Frame!".

Led by Mr. François Serre - founder of Prenez Du Relief, students heard about new technology trends such as extended reality (xR), virtual reality (VR), augmented reality (AR), mixed reality (MR).

The speaker emphasized that these smart digital trends bring many new prospects in terms of artistic and media creation, aiming to meet the audience's experience of not only watching but also being able to integrate and interact.

Screening a selection of technology films selected from prestigious film festivals around the world - Photo: HUTECH

The screening of animation films, films produced by AI, 3D technology films, AR technology films... also attracted the attention of many young people.

The works are selected from many prestigious short film festivals around the world, bringing filmmakers' multi-dimensional perspectives on the world and retelling them in an attractive cinematic language combined with creative visual techniques, giving the audience the most satisfying experiences.

Live experience

Not simply a professional learning space or a "technology film party", a highlight of Future Frame Celebration Week is its focus on exploring deeper into direct experiences of smart digital techniques.

Specifically, students can enjoy and interact directly with AR application artworks combined with NFTs. The paintings move in the application frame on smartphones with many eye-catching effects.

Students enjoy 3D paintings - Photo: HUTECH

In addition, the space to experience Virtual Reality (VR) movies such as Odyssey, Back to Jurassic, Madame Pirates, The Key, Aripi... or pose and take photos with 360 camera equipment has brought young people to unique multi-dimensional interactions, not only visually explosive but also maximally stimulating creativity.

Young people are excited to experience watching virtual reality movies - Photo: HUTECH

Huynh Quoc Duy - a third-year student majoring in multimedia communications, said: "I have experienced many interesting and more practical things than expected. This technology film week has helped me a lot by providing different perspectives in the production of film and creative media products."

Students pose and take photos with 360 camera - Photo: HUTECH

Speaking at the opening ceremony, Dr. Ho To Phuong - Head of HUTECH's Department of Communication & Design, emphasized: "This is an opportunity for all of us to see the harmonious blending and interweaving of technological power and creative passion."

She also hopes that the works exhibited at the technology film week will create great inspiration for students to develop themselves and conquer new opportunities in the era of technology, communication and artificial intelligence.

Source: https://tuoitre.vn/future-frame-celebration-week-tai-hutech-khoi-day-cam-hung-sang-tao-2024110114211018.htm