Quang Nam tourism shines in the first months of the year

In the first three months of the year alone, more than 2.24 million visitors chose Quang Nam as their destination. Of these, the number of international visitors reached an impressive figure of more than 1.7 million, up 11% over the same period. Tourism revenue also surged, bringing the province more than VND2,860 billion, up 26%.

Expressing his joy at the new signals in the first months of this year, Chairman of the Quang Nam Provincial People's Committee, Mr. Le Van Dung shared: "Tourism is a comprehensive economic sector with strong potential. We consider the recovery and development of tourism as a key task not only of the sector, but of the entire province. Quang Nam is gradually moving towards a green, unique, modern tourism without losing its cultural soul."

Reality shows that in the current context of post-Covid-19 tourism, the trend of returning to nature, indigenous culture and authentic experiences is increasingly popular. Quang Nam, with its rich cultural resources and rustic landscapes, has known how to renew itself to meet that demand.

Night tours in Hoi An ancient town, exploring coastal fishing villages or experiencing farming in Duy Xuyen, practicing vegetable growing and processing dishes from vegetables in Tra Que (Hoi An)... not only attract young visitors but also make many international visitors excited by the closeness, simplicity and local character.

“We are focusing on developing green tourism in a practical way, not just stopping at slogans. Each product is associated with cultural preservation and environmental protection - that is the way to sustainable development,” said a representative of the Quang Nam Province Tourism Promotion Center.

Tourists visit Hoi An ancient town. (Photo: DINH TANG)

Another notable highlight in the early-year journey of Quang Nam tourism is the local efforts in cooperation and regional development linkage. From the familiar trio of Hue-Da Nang-Quang Nam, the model has now expanded to a cluster of 5 central localities, including Quang Binh and Quang Tri.

Famtrips and joint promotion conferences have helped spread the image of Quang Nam and the central region further. In addition, connection programs with Hanoi, Ho Chi Minh City and international countries such as Korea, Thailand, Laos... are gradually expanding the market, creating momentum for the upcoming summer tourist season.

Mr. Nguyen Thanh Hong, Director of the Department of Culture, Sports and Tourism of Quang Nam province, said: “Tourism cannot be developed in isolation. We advocate for cooperation to create attractive, inter-regional product chains. Quang Nam is not just an individual destination, but a part of the dynamic and unique tourism picture of the central region.”

Not only doing tourism with emotions, Quang Nam is gradually transforming digitally to become a "smart" destination. Applications supporting tourists such as Quang Nam Tourism App, QR system at destinations, digital tourism maps... are being completed and expanded by the locality.

Cyclo - the means of transport chosen by many tourists visiting Hoi An. (Photo: DINH TANG)

In particular, investment in improving the quality of human resources, from foreign language skills, cultural behavior, to tourism expertise, is being regularly coordinated by authorities and businesses in Quang Nam.

“For the tourism industry to be sustainable, people are indispensable. We aim to not only attract visitors, but also retain them with the professionalism, friendliness and uniqueness of Quang Nam tourism workers,” Mr. Nguyen Thanh Hong, Director of the Department of Culture, Sports and Tourism of Quang Nam province, added.

After a prosperous first quarter, the Quang Nam tourism industry is planning for big “boosts” in the second quarter. The Quang Nam Heritage Festival, summer tourism stimulus programs, and activities to inspect and improve service quality during peak season are being implemented synchronously.

“We do not pursue quantity, but want to retain tourists through quality experiences. The goal is to make each visit to Quang Nam a memorable one,” emphasized Ms. Nguyen Thi Linh Phuong, Deputy Head of the Tourism Management Department (Department of Culture, Sports and Tourism of Quang Nam province).

It can be said that with positive growth momentum, determination from the government and creativity from the tourism community, Quang Nam is facing a promising year 2025: not only a place to go but also a place to return and return many times.

Source: https://nhandan.vn/du-lich-quang-nam-bung-sang-nhung-thang-dau-nam-post870474.html