The cool climate of the northern mountains will be an ideal destination to escape the heat this summer.
Families need a place to avoid the heat
" If you ask what the summer travel trend is this year, it must be affirmed immediately: Avoid the heat! The weather in Vietnam is very hot, with an average temperature of 32 degrees Celsius to over 43 degrees Celsius. It is forecasted that this temperature will continue to increase in the following years, increasing by 1 degree Celsius each year, starting from this year. Therefore, tourists need a place to avoid the heat. Summer tours but not too hot" - Mr. Nguyen Minh Man, Director of Communications - Marketing and Information Technology of TST Tourist Company shared about the peak summer travel season in 2023.
Based on this need, TST Tourist has soon oriented to build product sets with the theme: "From Asia to Europe, wherever you go, it's cool". In the domestic market, the Northeast and Northwest such as Mai Chau, Moc Chau, Sa Pa are the areas that are favored by families thanks to the mountainous terrain with a temperate climate, cool all year round. The Quang Ninh tour program also prioritizes high mountain areas and areas near the sea such as Bai Tu Long Bay, Tra Co Beach, Dong Lam grassland, Tam Thanh Mountain...
In the middle of the scorching heat of the Central region, the Hue - Da Nang - Hoi An tour must also focus on the cool factor, so the company chose a tour to visit Tam Giang lagoon, Ru Cha mangrove forest, Lap An lagoon, Ba Na Hills, My Khe beach... The Southern program must also select hot-avoidance attractions such as taking guests to the fruit gardens of the Southwest, to the sea of Bac Lieu or the wind power fields, the mother of Nam Hai...
"Not only domestically, the outbound market is increasingly vibrant. From the summer of 2023, we will restore 100% of the tour routes compared to the same period before 2019. There is nowhere to escape the heat, so families choosing to travel abroad will only aim for cool destinations. For example, when going to Japan, the northern region will be more popular; China has Hunan, a high mountainous region with many valleys; countries in the southern hemisphere such as Australia or watching lavender bloom in Provence, France are also attractive and new experiences for families during this year's summer travel season" - Mr. Nguyen Minh Man added.
Hot weather greatly affects families' decision on destination for upcoming summer trips.
Vietravel Tourism Company has also identified "cooling off" tours as a trend for summer tourism in 2023. Ms. Nguyen Nguyet Van Khanh, Director of Marketing Department - Vietravel, said that this peak season, Vietravel expects to serve more than 350,000 visitors. Currently, more than 38,500 visitors have registered for tours at the company. Compared to the same period last year when Vietnam had just reopened tourism, the number of visitors registering for summer tours has increased slightly due to the incentive programs that Vietravel is applying.
More importantly, new tour products that hit the psychology of wanting to escape the heat through trips with relatives and friends are of particular interest to many customers, such as: Zhangjiajie - Phoenix Ancient Town - Tianmen Mountain - Yuanjiajie tour; summer skiing experience in Australia (Sydney - Blue Mountains - Melbourne - Mt. Buller Snowy itinerary); Dubai - Abu Dhabi tour - desert skiing experience...
MICE tourism boom
Not only are family tours on the rise, but travel agencies have also noted that MICE (meetings, incentives, conferences, and seminars) tourists are booming, contributing a large proportion to fill the gap in the international tourist market that has not yet flourished.
According to a representative of Saigontourist Travel, the peak MICE tourism season has officially begun, as this is the ideal time for businesses and units to organize tours to connect colleagues, build corporate culture or reward employees, partners, customers, etc.
MICE tourism "in season"
Saigontourist Travel leaders commented that 2023 marks new bright spots on the domestic MICE tourism map when destinations possess good tourism infrastructure, are capable of serving large groups of guests and have beautiful beaches that are both convenient for relaxation and can organize many team building activities such as Phan Thiet, Cam Ranh, Nha Trang... and are conveniently connected through the newly inaugurated highway system. In addition, Da Nang is also an ideal choice for this summer because visitors can combine to admire the Da Nang International Fireworks Festival 2023 taking place from June 3 to July 8.
The MICE tourism sector abroad has also seen a shift in destinations. If in the summer of 2022, most customers chose Southeast Asian countries due to limited flights after the pandemic, now, further destinations such as Northeast Asia (Korea, Japan, etc.), Europe, the US, and Australia are prioritized. Customers also pay more attention to tour quality, the ability to manage large groups of guests from several hundred to thousands of guests, and the professionalism of additional services such as gala dinners, team building for employees, customers, and partners, etc.
"This summer, Saigontourist Travel plans to serve more than 40 domestic MICE groups with more than 30,000 guests, including a group of 1,400 guests going to Da Nang, a group of 1,200 guests going to Phan Thiet, a group of 8,000 guests going to the Central region, a group of 10,000 guests going to the North... International customers also trust and choose Vietnam as a destination for many attractive activities. The company has received bookings to welcome a group of more than 100 guests participating in the Amazing Race, a group of more than 200 guests for sightseeing combined with a gala dinner... Along with the main force of family guests, the company is expected to achieve growth of up to 30% this summer" - a representative of Saigontourist Travel expects.
Vietluxtour Travel Joint Stock Company also aims to increase the growth rate of 20-25% in the group and corporate travel market this summer. Ms. Tran Thi Bao Thu, Marketing and Communications Director of Vietluxtour Travel Joint Stock Company, assessed that after Covid-19, the seasonality in tourism has decreased significantly. MICE tours are organized by corporate groups all year round, only decreasing slightly during the holiday season - which is usually the peak season for the retail market.
It is predicted that domestic tourism this year may not have much growth. The individual tourist market will slow down due to market share sharing with foreign tours, high airfares... However, in the group tourism market, domestic tourism will still have growth because MICE tour activities are now part of the business strategy of enterprises with tourism programs combined with seminars, awards, team development, customer care, agents...
In the first two quarters of 2023, Vietluxtour expects to achieve 50% of its business plan for the group market. Vietluxtour's key corporate customers are diverse in various industries. The company maintains a high rate of returning customers, especially in industries with specialized requirements with extremely professional service standards and quality such as pharmaceuticals, insurance, food, banking... The MICE tourist destinations most chosen by customers in the first half of 2023 are Phan Thiet, Phu Quoc, Da Nang, Nha Trang, Quang Ninh, Thailand, Bali, Singapore...
"MICE tourism and corporate group tours are always important customer markets, accounting for a large proportion of Vietluxtour's revenue and number of customers," said Ms. Thu.
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