Khanh Hoa tourism towards sustainable development

In addition to its existing potential, Khanh Hoa continues to develop and innovate tourism products and services, aiming to become a leading destination on the international tourism map.

The coastal city of Nha Trang, Khanh Hoa, seen from above. (Source: Shutterstock)

Promote tourism stimulus solutions

According to Director of Khanh Hoa Province Department of Tourism Nguyen Thi Le Thanh, in recent times, with the attention and direction of the Provincial Party Committee and Provincial People's Committee, the industry has focused on promoting and advertising domestic and international tourism, aiming to expand the tourism market, attracting more and more visitors from China, Korea, Japan, India, Australia, etc.

In addition, the tourism industry has coordinated with the aviation industry to promote and connect to open more international routes; organize a series of seminars and conferences to discuss solutions for tourism development; organize programs to connect, link regions, and link tourism products with the provinces of Phu Yen, Dak Lak, Lam Dong, Ninh Thuan, etc.

Khanh Hoa Province has also organized many events and implemented many solutions to stimulate demand and attract tourists. Notable activities include tourism activities in response to the 370th anniversary of the province's establishment and development (1653-2023), the Sea Festival, the program of linking tourism development through cinema in Khanh Hoa, etc.

In particular, during the Opening Ceremony of the 2023 Sea Festival, for the first time in Vietnam, Khanh Hoa province organized an international art light show with 1,653 drones, making an impression with the largest number of flying devices in Southeast Asia. Thereby bringing a strong media effect, marking the image of Nha Trang - Khanh Hoa tourism for the people and tourists, especially international tourists.

In addition to seafood, the city also has many specialties and attractive dishes such as squid pancakes, grilled spring rolls, fish noodle soup, banh can, banh uot... (Source: VNE)

Along with the strength of sea resort tourism, Khanh Hoa province has implemented many projects and solutions to promote the development of night tourism and cultural tourism. The leaders of the Provincial People's Committee and the Department of Tourism have worked with localities in the province to exploit and develop mountain and forest ecotourism, community tourism, forming tourism products of each locality associated with promoting and preserving regional cultural identity. Travel businesses are also building tourism products for cruise tourism, contributing to diversifying tourism products of the land of Agarwood.

Regarding tourism infrastructure, the province currently has more than 1,180 tourist accommodation establishments with about 65,000 rooms. Of which, the number of 4-5 star hotel rooms accounts for 40%, associated with famous hotel management brands in the world such as InterContinental, Six Senses, Movenpick, Accor Hotels & Resorts... At the same time, the province has attracted investment, built entertainment and sightseeing areas, large-scale, high-quality high-end shopping centers in the province, thereby meeting the needs of sightseeing and relaxation of tourists when coming to Nha Trang city.

Khanh Hoa has many quality accommodation and entertainment facilities. In the photo: Amiana Resort. (Source: Amiana resort)

Through the efforts to continuously and diversely implement many communication, promotion and tourism attraction activities, in 2023, the province's tourism targets exceeded the set plan. The whole province welcomed more than 7 million visitors (up 181.6% over the same period), including 2.4 million international visitors, an 8-fold increase. The province's tourism revenue is estimated at more than 33,000 billion VND, up 142.8% over the same period. This result shows that Nha Trang is still an attractive destination for domestic and foreign tourists.

Towards sustainable development

In 2024, Khanh Hoa tourism industry aims to welcome about 9 million overnight tourists, including about 3 million international visitors, striving for tourism revenue of 40,100 billion VND.

But in the first half of 2024, the province's tourism industry has achieved very impressive results with strong growth in the number of tourists, especially international visitors, contributing significantly to the province's economic development.

Hon Chong, a group of large rocks with various shapes, stacked on top of each other running from the high shore down to the sea. This is one of the most beautiful places to see the coastal city, with fresh, quiet air. (Photo: Khoa Tran)

According to the Department of Tourism, the total number of visitors to Khanh Hoa in the first 6 months of 2024 reached nearly 5.2 million, an increase of 88% over the same period in 2023. Of which, international visitors reached nearly 2.4 million, an increase of nearly 3.2 times over the same period last year, domestic visitors reached 2.8 million (an increase of 40%). Total revenue is estimated at more than VND 26,072 billion, an increase of 97%.

To achieve this impressive result, in the first half of 2024, Khanh Hoa tourism industry has carried out a series of promotional, advertising and stimulating activities to attract tourists in key markets to Nha Trang - Khanh Hoa such as: organizing tourism and trade promotion conferences in Kazakhstan, China, Thailand; Nha Trang - Khanh Hoa tourism gift product design contest and famtrip programs for travel businesses from many countries (Indonesia, Thailand, China, Korea...); strengthening diplomatic relations and cooperation to develop Khanh Hoa tourism with countries such as the United States, Japan, China, Russia, Australia, India, Thailand, Russia...

Drone performance at Nha Trang International Light Bay Festival 2024. (Source: Khanh Hoa Provincial Party Committee)

In addition, the province also continues to organize major events, cultural and artistic programs to attract tourists to visit and experience such as the 1st International Jazz Program - Nha Trang 2024, Nha Trang Sea Tourism Festival 2024, Nha Trang International Light Bay Festival 2024 with the theme "Brilliant Galaxy"...

Through the event, Khanh Hoa province has brought new experiences of Nha Trang - Khanh Hoa to international visitors, as well as introduced to the people and tourists the image of a safe destination, a dynamic, hospitable land, actively developing and integrating with its own cultural identity values. In addition, Khanh Hoa province also plans to make these programs and events an annual activity in Nha Trang, so that this coastal city becomes a destination for tourism and art.

According to Ms. Nguyen Thi Le Thanh, the local tourism industry wants to create unique tourism products of Khanh Hoa to attract and satisfy tourists, as well as gradually affirm the province's tourism brand to international standards. The locality hopes that businesses and people will respond to and promote these events to join hands in developing sustainable tourism in Nha Trang. However, for tourism to develop sustainably, the Khanh Hoa tourism industry will also focus on developing in the direction of green tourism.

Accordingly, the whole industry continues to strengthen destination management, manage the green, clean, beautiful, civilized tourism environment, minimize the impact on the environment, especially the marine environment. The province also calls on tourism businesses to continue improving the quality of tourism services associated with researching and developing new tourism products to stimulate tourism demand.

Khanh Hoa province also focuses on developing green, friendly tourism products, protecting the marine environment, adapting to climate change, exploiting indigenous culture and local communities. In particular, focusing on strongly developing community tourism, mountain and forest ecotourism, especially in Khanh Son and Khanh Vinh districts according to the approved plan.

Camping on Co Tien Mountain, watching the sparkling Nha Trang city at night. (Source: Duc Hieu Media)

At the same time, the Province directed departments and branches to urgently develop a plan to implement the Khanh Hoa Province Nighttime Economic Development Project to diversify types and nighttime tourism products to serve tourists. Continue to improve the quality of tourism human resources commensurate with a regional and international sea and island resort tourism center; apply digital transformation in managing green tourism destinations, developing smart tourism destinations, controlling tourism activities to increase the efficiency of resource use, control environmental quality; promote communication about green tourism, etc.

On the other hand, the Province continues to promote projects to develop transport infrastructure, creating a complete, synchronous, modern network, conveniently connecting tourist transportation activities.

With the above positive signals and close actions, Khanh Hoa tourism is showing a strong and impressive recovery momentum, not only contributing to economic growth but also creating many jobs, increasing income for people and promoting sustainable development; continuing to affirm its position in the international tourism market.

Source: https://baoquocte.vn/du-lich-khanh-hoa-huong-toi-phat-trien-ben-vung-282638.html