In order to effectively propagate the Party and State's guidelines, policies and laws to the people, especially in remote, isolated and particularly disadvantaged areas, cultural, information, sports and tourism (CIT) centers in the province have constantly innovated content and methods, improving the effectiveness of mobile propaganda work.
Director of the Center for Culture, Sports, Tourism and Tourism of Hoang Hoa District Ta Huu Quang said: In the current development trend of information technology and social networks, the activities of mass media also need to be innovated to promote effectiveness. In recent times, the Center for Culture, Sports, Tourism and Tourism of the district has promoted the integration of mass media through many forms such as oral propaganda, visual propaganda (propaganda vehicles, billboards, posters) and propaganda art. The form of propaganda is also vividly presented to the masses in a convincing, attractive, easy-to-remember, easy-to-understand and easy-to-do manner. The content of information for mass media focuses on issues that the people are interested in such as propaganda on the policies, guidelines, laws of the Party and State, the movement to build a new rural area, the movement "All people unite to build a cultural life", implementing a civilized lifestyle in weddings, funerals, environmental protection work...
In addition, the Center's TTLĐ team has gradually applied information technology to support improving propaganda effectiveness. The Center has also proactively built a fanpage to post, share and provide information to people quickly and promptly. Propaganda programs also apply information technology to have more vivid and familiar images by dramatizing, using LED screens, combining visuals...
In Thieu Hoa district, closely following the guidelines, policies, laws of the Party, the State and current issues, the district's Center for Culture, Sports, Sports and Tourism has developed many unique art programs, combining performances with propaganda, mobilizing cadres and people to effectively implement many contents such as the New Rural Construction movement, implementing a civilized lifestyle, ensuring food safety and hygiene, reproductive health care and family planning, and preventing social evils. The art performance programs are all elaborately staged, rich in form and content, bringing high propaganda effectiveness to the people. Thereby, contributing to effectively implementing the socio-economic development goals of the locality.
With the method of propaganda activities "quick, timely, flexible", for many years, Thanh Hoa Cultural - Cinema Center has played an important role in the work of TTLĐ, actively bringing information to the grassroots, especially the remote communes and communes in the province with special difficulties. To meet the increasing needs of the people, the TTLĐ work of the center has also been constantly interested in innovation, improving the quality and efficiency of operations.
Deputy Director of Thanh Hoa Cultural - Cinema Center Hoang Thanh Hai said: "Along with promoting the work of TTLĐ through the form of visual propaganda, we also actively TTLĐ through organizing cultural and artistic activities and through mobile film screenings. Every year, the unit has proactively developed programs and plans to organize or participate in many cultural and artistic activities organized by the province. Since the beginning of the year, the unit has participated in activities organized by the province such as participating in activities at the Dien Bien - Thanh Hoa Cultural and Tourism Week in Thanh Hoa province, 2024. The performances by the center all incorporate propaganda content related to important events of the province, the country, or issues of daily social life to convey to the masses. The center also successfully organized the 20th Thanh Hoa Provincial Ethnic Culture Festival and performed traditional costumes of Thanh Hoa ethnic groups in 2024. 2024; Folk Arts Festival - Highland Market of ethnic minorities in mountainous districts of Thanh Hoa province in 2024 in Quan Hoa district".
Along with that, the center has combined TTLĐ with organizing mobile film screenings to serve the people in the localities. Currently, the unit has 4 mobile film screening teams, divided into 8 propaganda teams. Every year, the propaganda teams have actively organized film screening activities to serve the people, especially those in remote areas in the province. Since the beginning of the year, the propaganda teams have organized 1,148 mobile film screenings to serve political tasks, attracting 574 thousand viewers. In the film screenings, the propaganda teams have actively integrated propaganda on strengthening security at the western border of Thanh Hoa province; propaganda, dissemination, legal education, gender equality, anti-corruption; propaganda against drugs, domestic violence, HIV, AIDS, prostitution, etc.
Article and photos: Nguyen Dat
Source: https://baothanhhoa.vn/doi-moi-cong-tac-tuyen-truyen-luu-dong-228388.htm
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