In contrast to previous years when goods prices tended to increase after Tet, this year, the market for goods after Tet is abundant in supply and has stable prices.
Abundant supply, many promotional programs are implemented
According to the reporter of Cong Thuong Newspaper, currently, at supermarkets and markets in Hanoi, the price of goods after Tet is stable and the supply is abundant. After the Lunar New Year holiday, consumer demand has not changed much. If before Tet, consumers focused on buying fresh food, dried food, and candies as gifts, then after Tet, people continue to choose these items to serve spring travel, go to the first temple of the year or worship the Full Moon of January.
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| Many promotional programs are implemented by businesses after Tet. |
Speaking to reporters from the Industry and Trade Newspaper, a representative of WinMart supermarket said that in recent days, the WinMart/WinMart+/WiN system nationwide has recorded a 10% growth in the number of customers and demand for fresh food, especially vegetables, fruits, meat and seafood. In addition, this is also the time when consumers are more interested in home cleaning and personal care products due to the need to clean the house as well as take care of their health after a busy Tet holiday. Grasping this trend, the system has proactively increased its inventory, ensured product quality and maintained a stable level to best serve customers in the early stages of the year.
Regarding selling prices, the system has launched attractive promotional programs to stimulate consumer demand in the early stages of the new year as well as support customers to save on spending. Specifically, the promotion program "Exciting Festival - Great Deals" takes place from February 13, 2025 to February 26, 2025, offering discounts of up to 50%, buy 1 get 1 free, buy 2 get 1 free applicable to many items.
In particular, capturing the typical shopping trend during Valentine's Day, during this time, WinMart/WinMart+/WiN also serves the sweet Valentine's Day market with countless attractive promotions of up to 25% for products for couples such as Son La strawberries, Lindt/Merci chocolate, or personal care products such as Tresemme shampoo, On The Body shower gel, Banobagi mask... In addition, items such as WinEco clean vegetables and MEATDeli chilled meat continue to be discounted by 20% exclusively for member customers, helping consumers easily choose safe, quality food at the most reasonable cost.
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| Businesses launch many products for Valentine's Day |
Similarly, the supermarket system of Central Retail Group is also implementing many solutions to promote and stimulate consumption. Specifically, from now until February 14, GO! supermarket chain nationwide will simultaneously apply the programs "Import Festival", "Tet Nguyen Tieu", "Early Market with reduced prices"... with prices reduced from 35% to 40%. In addition, to meet the shopping needs for the Full Moon Festival of January, Central Retail Vietnam also applies many attractive promotions of up to 30% on vegetables, tubers, fruits, vegetarian food... and daily shock price programs, weekend shock price for fresh products.
Contributing to the stabilization of the market in the first month of the year, the prices of products at Saigon Coop supermarket chains such as Co.opmart and Co.opXtra have been kept stable as committed since the first days of business during Tet. Many products are discounted from 10, 20 to 30% to create a light and happy shopping atmosphere at the beginning of the new year.
Previously, in the meeting of the Domestic Market Management Team in the fourth quarter of 2024 held in January 2025, Ms. Nguyen Thuy Hien - Deputy Director of the Domestic Market Department - Ministry of Industry and Trade, permanent member of the Domestic Market Management Team, said that in 2024, members of the Domestic Market Management Team (Ministry of Industry and Trade, Ministry of Agriculture and Rural Development, Ministry of Finance, Ministry of Planning and Investment, State Bank, representatives of some large localities, associations, industries, enterprises...) had good coordination in market management.
Specifically, regarding market stabilization and Tet preparations, the Group has requested localities to proactively plan to implement the Market Stabilization Program and prepare goods for the end of the year, before, during and after Tet, especially essential goods. The timely management of the Domestic Market Management Group has contributed to ensuring supply and stabilizing the goods market.
Retail businesses increase scale expansion
The domestic market is identified as one of the extremely important factors contributing to macroeconomic growth. In that context, retail businesses also determined to continue expanding their distribution systems to seize market opportunities and increase retail sales of goods. Accordingly, a representative of WinMart supermarket shared that by 2025, WinMart/WinMart+/WiN will continue to promote its strategy of expanding scale and upgrading the system to better meet consumer needs. In the context of the increasingly competitive Vietnamese retail industry, this strategy not only helps the system consolidate its position but also affirms its commitment to accompany Vietnamese consumers on the journey to improve the quality of life.
Accordingly, the system aims to upgrade a series of existing WinMart supermarkets, and open hundreds of new WinMart+/WiN stores in many provinces and cities. In particular, new urban areas, developed residential areas, rural areas, and suburban areas will be the focus of the expansion plan, helping customers easily access quality products at stable prices every day.
Identifying Vietnam as the second most important market after Japan, AEON Group also determined to continue to promote investment in business activities here. Accordingly, AEON Vietnam's business policy focuses on increasing contact points and recognition with customers. Specifically, the enterprise will continue to expand its business network with diverse models, opening AEON Tan An Shopping Center (Long An) expected in August 2025; department stores and supermarkets; small and medium-sized supermarkets and specialty stores nationwide in 2025.
Affirming that the continued expansion of retail businesses in Vietnam is a positive sign, Ms. Nguyen Thi Thu Thuy - Permanent Vice President of the Vietnam Association for Consumer Goods Development (VACOD) noted that businesses need to prioritize focusing on developing environmentally friendly production technology; digital transformation supports information search activities with high-quality products, reputable businesses, fast and effective management, operation, production, and service connection processes.
Notably, in the context of sustainable development being a trend, businesses need to increase and prioritize the use of environmentally friendly materials; proactively establish many alternative supply sources to ensure sustainability and reduce risks from monopoly or scarcity of raw materials.
| In 2025, the Ministry of Industry and Trade strives for total retail sales of goods and consumer service revenue to increase by 12%. Revenue from retail businesses will contribute greatly to this goal. |
Source: https://congthuong.vn/doi-dao-nguon-cung-on-dinh-gia-hang-hoa-sau-tet-373341.html
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