Thanks to the participation of ministries, branches and localities, along with the efforts of businesses in building brands, improving quality and promoting trade connections, Vietnamese goods are increasingly attractive to consumers.
The campaign "Vietnamese people prioritize using Vietnamese products" is gradually moving to a new phase: Consumers are proud to use Vietnamese products.
Increase the attractiveness of Vietnamese goods
According to the Ministry of Industry and Trade, after 15 years of implementing the campaign "Vietnamese people prioritize using Vietnamese goods" (Campaign), more and more businesses have proactively invested in developing import replacement products, forming a culture of competition through product quality; in addition, modern retail systems have joined in to attract Vietnamese people to use Vietnamese goods.
Nguyen Doan Ket, Deputy General Director of Rang Dong Light Source and Vacuum Flask Joint Stock Company, said that thanks to investing in technological innovation and developing green products, the company has formed an ecosystem from design, production to sustainable trade according to the 100% "Made in Vietnam" model. Promoting the creativity of Vietnamese people while keeping up with modern technology in the world, the company has launched many product lines that are trusted by consumers. These are products manufactured on modern production lines, combined with smart technology, helping to minimize energy consumption. Thanks to that, Rang Dong has become one of the prestigious national brands with products that have left a strong impression on domestic consumers.
With nearly 50 years of establishment and development, Danang Rubber Joint Stock Company always determines that only good product quality will be welcomed by consumers. According to the company's General Director Le Hoang Khanh Nhut, the company has cooperated with partners from famous countries in the field of tire production, constantly investing in technology with advanced equipment systems... Up to now, the company's products have met high technical standards of the US, Japan, the European Union... Not only accounting for 30% of the domestic market share, the company's products have also been successfully exported to many countries.
According to General Director of the Ho Chi Minh City Union of Trading Cooperatives (Saigon Co.op) Nguyen Anh Duc, Vietnamese goods have "entered into the blood and flesh" of Saigon Co.op's employees and are the driving force for the company's development. This is a purely Vietnamese retail enterprise built by Vietnamese people, serving Vietnamese people. To create a platform for Vietnamese goods, over the past years, Saigon Co.op has implemented the program "Proud of Vietnamese goods" to promote and introduce Vietnamese goods and has been positively received by suppliers and consumers. Therefore, Vietnamese goods have accounted for over 90% of the Saigon Co.op supermarket system nationwide.
Transformation in a new phase
Sharing at the Gala program celebrating 15 years of the Industry and Trade sector implementing the campaign "Vietnamese people prioritize using Vietnamese goods" recently held, Minister of Industry and Trade Nguyen Hong Dien commented that the campaign has helped domestic and foreign consumers correctly perceive the production and business capacity of Vietnamese enterprises and the quality of Vietnamese products and goods. Vietnamese enterprises have also raised awareness of the importance of the domestic market, focusing on improving quality, improving technology, business methods and building and developing brands.
In fact, after 15 years of implementing the Campaign, Vietnamese goods have shown their appeal to Vietnamese consumers, accounting for 80% to over 90% in supermarkets and modern distribution systems and 60% in traditional retail channels. Professor, Dr. Vu Minh Giang, Vice President of the Vietnam Historical Science Association, affirmed that patriotism and pride are the source of strength for the Vietnamese people. The Campaign is a call to arouse patriotism and pride among all Vietnamese people. "If consumers are proud of Vietnamese goods, their patriotism will be much higher. Entering a new phase, a new era, we need to turn what Vietnamese people have into competitive advantages, then we will win," Professor Vu Minh Giang emphasized.
To enhance the mission of Vietnamese goods in the era of national development, becoming the pride of domestic and foreign consumers, in the coming time, it is necessary to continue to promote and arouse the spirit of patriotism, self-reliance, intelligence, and aspiration of the Vietnamese people. For businesses, it is necessary to continue to proactively innovate technology, apply scientific and technical advances to improve the quality of goods and services at reasonable prices and develop distribution channels to bring products to consumers.
In the coming period, ministries, branches and localities need to continue to support businesses in promoting their image and capacity through trade promotion programs, connecting supply and demand to enhance consumer awareness, helping them feel proud when using Vietnamese goods. In addition, it is necessary to develop e-commerce and modern trade channels in harmony with traditional trade activities, associated with stepping up the fight against smuggling, trade fraud, counterfeit goods... to protect brands, legitimate production and trading enterprises as well as consumer rights.
Vietnam.vn
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