Promote promotion to create breakthroughs for tourism development

Since the beginning of the year, tourism activities in the province have grown remarkably in both the number of visitors and total revenue. To achieve this result, along with investing in developing diverse tourism products and improving service quality, all levels, sectors and localities in the province have had many new ways to promote and advertise tourism.

Chung cake - Giay cake festival (Sam Son city).

Recently, the accommodation facility of Mr. Vi Van Tien's family, Ma village (Thuong Xuan) has attracted a large number of tourists to visit and relax. Mr. Tien said: "My family started the accommodation business in 2016. To preserve the traditional cultural identity of the locality as well as meet the needs of tourists, I have invested in building an accommodation facility in the style of a traditional stilt house. To attract tourists to visit and stay, in addition to improving the quality of services to meet the needs of tourists, I have paid attention to promoting tourism on many channels such as through social networks Zalo and Facebook. Through these social networking sites, I have actively posted pictures of the Ma village tourist area, as well as my family's homestay. At the same time, I update and guide tourists on how to book rooms, or food and accommodation services via social networks. Thanks to that, my family's homestay is increasingly known by more and more people and they come to visit and stay."

Mr. Le Huu Giap, Head of the Department of Culture and Information of Thuong Xuan district, said: In the context of constantly changing tourism trends, tourists increasingly demand high quality services and increased needs for experiences, requiring localities and tourism businesses to have innovation in thinking, have a methodical strategy, and new ways of promoting and advertising the image of destinations. In recent times, in order to exploit and promote advantages to develop tourism in the area, and to let tourists know the image of Thuong Xuan tourism, the district has increased tourism promotion activities to a large number of friends and domestic and foreign tourists through many forms, such as advertising on media, on digital platforms, through organizing cultural and tourism events to attract visitors. Along with that, the district also actively participates in cultural and tourism events and festivals organized by the province to introduce products and tourism potential as well as connect tourism service businesses in the province to access and expand the market.

Sam Son City is a key tourist destination of the province. In recent years, the city has been innovating tourism promotion and advertising in a professional, modern, focused, and highly effective manner, contributing to affirming Sam Son as a safe - attractive - friendly and hospitable destination for domestic and foreign tourists. In particular, in the digital age, the city pays special attention to promoting tourism through digital platforms, with places to eat, check-in, and visit regularly posted by tourism units and businesses on social networking sites. Along with that, the city also actively organizes a series of cultural and sports events associated with tourism promotion. From the beginning of 2024 until now, Sam Son has organized many cultural activities such as the Doc Cuoc temple blessing festival, the Hon Trong Mai love festival, the fishing - swimming festival, the banh chung - banh giay festival, culinary festivals, Thanh specialties... Thereby, contributing to bringing the image of Sam Son to a large number of friends and tourists.

Thanh Hoa is known as one of the provinces with a rich and unique system of tangible and intangible cultural heritage. This invaluable resource plays an important role in economic development, especially in the tourism sector of the province. Along with the development of diverse tourism products, improving the quality of services to meet the needs of tourists, all levels, sectors and localities in the province have focused on tourism promotion and advertising. Accordingly, the tourism industry of the province has built a tourism symbol with the message "Thanh Hoa Tourism - Four Seasons of Fragrance" as a basis for promoting the brand and image of Thanh Hoa tourism in a consistent and professional manner.

Along with that, all levels, sectors and localities in the province have actively implemented the digital transformation program and applied information technology in tourism management and development. Up to now, the whole province has deployed digitalization and put into use the Smart Travel smart tourism application in 9 tourist areas and spots to support promotion, help tourists find information and experience destinations; implement tourism promotion on digital platforms.

facebook, fanpage, tiktok. The whole province has also digitized 71 tourist areas and spots, 65 tourist accommodation establishments, 50 sets of travel agency profiles and 20 tourism planning profiles on the exploitation management application software and tourism database of Thanh Hoa province and posted 850 news and photo articles promoting Thanh Hoa tourism on the Thanh Hoa province tourism website. Currently, the Provincial People's Committee is assigning the Department of Culture, Sports and Tourism to implement the Project of Building an Electronic Information Portal on Tourism and Smart Tourism Applications on Mobile Devices in Thanh Hoa Province.

In addition, tourism promotion in domestic and foreign markets has been effectively implemented. Provincial levels and sectors have implemented many activities to promote and stimulate tourism, link and cooperate in tourism development with localities and domestic units. Organizing to welcome delegations of travel businesses and press from provinces and cities to survey, promote investment, connect tours and tourism products of Thanh Hoa. Along with that, provincial levels and sectors also coordinate with the Vietnam National Tourism Administration to promote tourism in the Taiwanese market; Thanh Hoa province has also visited, worked and promoted investment, trade and tourism in Korea, China, Japan... Thereby, contributing to bringing the image of Thanh Hoa tourism further to a large number of friends and tourists at home and abroad.

Article and photos: Nguyen Dat

Source: https://baothanhhoa.vn/day-manh-quang-ba-tao-dot-pha-nbsp-cho-du-lich-phat-trien-230431.htm