Tua Chua enhances OCOP products

Up to now, Tua Chua district has 17 products recognized as OCOP products, mainly agricultural products such as honey, tea, taro, etc. After being classified, OCOP products help increase value, create a position for the product, and gradually expand the consumption market.

Tea is one of the typical OCOP products. Only the ancient tea line in Tua Chua has been recognized as a 3-star OCOP product, with 7 products such as: Diep Thanh Tra - Sinh Phinh Shan Tuyet Green Tea, Diep Thanh Tra - Tua Chua ancient Shan Tuyet Green Tea, Diep Thanh Tra - Peony White Tea, Shan Tuyet Black Tea, Pu Er Tea... Harvesting and processing are all carried out according to the process, fully meeting the criteria of quality, design, and origin.

Ancient tea trees in Tua Chua district have existed for a long time, with the characteristics of terrain, soil, and climate, so the raw materials have unique characteristics and qualities, high catechin content, which is good for the health of users. Previously, when OCOP products were not recognized, investment and promotion of products were limited. Being recognized as a 3-star OCOP product is a premise for brand positioning, affirming the quality of ancient tea trees in Tua Chua.

Introducing and promoting OCOP products of Tua Chua district at trade promotion fairs and exhibitions.

Ms. Nguyen My Linh, Director of Huong Linh Dien Bien Company Limited - a business closely associated with and developing Tua Chua ancient tea, said: Currently, the Company has linked 32 hectares of concentrated tea of ​​nearly 400 households in Sinh Phinh commune and nearly 100 hectares scattered among households in the district. From abundant raw materials, the products are all of very good quality. In order to improve OCOP products and make them more popular with consumers, in the coming time, we will continue to research and develop new product lines suitable for each customer segment, expanding sales channels from traditional to social networking platforms. Not only satisfying domestic consumption needs but also promoting product exports to the Chinese market as well as accessing other international markets.

OCOP products such as Tua Chua tea bring stable income and develop the local economy.

In 2024, the total output of tea buds in Tua Chua district will reach over 126 tons, and commercial tea will reach over 25 tons. Of which, the OCOP tea product alone is estimated to reach over 10 tons, accounting for nearly half of the total tea output of the district. By promoting product consumption and affirming the local agricultural product brand, the value of tea trees has increased 2 to 3 times compared to before, the highest is about 400,000 VND/kg of fresh buds, contributing significantly to the local socio-economic development.

Tua Chua ancient tea stall with different designs and product lines is displayed and promoted to customers.

Similar to Huong Linh Company, Tan Thai Duong fermented honey product is also a unique 3-star OCOP product of Tua Chua district. This product is processed from pure forest honey combined with modern science.

Ms. Nguyen Thi Tan, owner of Tan Thai Duong fermented honey production facility, shared: Fermented honey products are recognized as OCOP products in 2023. In order to enhance the brand of OCOP products as well as competitiveness in the market, the facility constantly improves the process, ensuring food hygiene and safety. Ensuring criteria such as quality, design, and origin are also carried out, consumers can scan the QR code on the label to trace the origin and information related to the product, creating transparency and trust of consumers.

Over the years, the development of the OCOP program has always been promoted by the Party Committee and the government. Products associated with local soil and climate conditions bring high economic value, contributing significantly to changing thinking and working methods in taking advantage of available advantages for socio-economic development.

Mr. Pham Quoc Dat, Head of the Department of Agriculture and Rural Development of Tua Chua district, said: In addition to strengthening propaganda and supporting mechanisms and policies for OCOP products, the Department also promotes trade promotion, advertising and marketing of OCOP products in many forms such as displaying and introducing products at exhibitions, fairs, etc. Along with that, supporting subjects to upgrade products, labels, processing, expanding production scale, raw material areas to enhance OCOP products, so that OCOP products are truly a direction for stable and sustainable economic development of the locality.

Source: https://baodienbienphu.com.vn/bai-thuong/kinh-te/tua-chua-nang-tam-san-pham-ocop