Binh Thuan becomes a more attractive destination for tourists

For the tourism industry, these issues are still new both in theoretical research and in practical implementation. The issue of branding is one of the current issues that many researchers and businesses apply to build and develop their brands in the domestic and international markets to develop their business activities and at the same time promote the image of the country.

Sea tourism and sports products are a characteristic of Binh Thuan. Photo: N.Lan

It must be affirmed that in recent years, there has been a wave of capital injection into real estate projects, resort tourism, and high-end entertainment by a series of large domestic and foreign corporations investing in Binh Thuan province. In addition, the synchronous traffic infrastructure has made the locality an investment focus with a series of tourism projects being implemented... In particular, at the end of 2024, Sun Group was approved to become the investor of a new commercial and service urban area in Ham Tien - Mui Ne, after which this enterprise continued to implement many more large-scale projects, in line with the master plan, contributing to promoting sustainable economic growth. Accordingly, Sun Group will prioritize resources to build projects in Phan Thiet City, Ham Thuan Nam, Bac Binh and Tuy Phong districts. An important milestone in the cooperative relationship between Binh Thuan province and Sun Group is the signing of a Memorandum of Understanding on strategic cooperation in investment development. This document not only helps to maximize the potential and advantages of the locality but also contributes to making Binh Thuan a key tourism and service center of the region. Next are 2 major investors in the field of investment, construction and business of industrial park infrastructure that want to cooperate in investment, proposing new projects in the province, namely the Industrial Park Development Joint Stock Corporation (Sonadezi) and the Vietnam Rubber Industry Group. These are 2 units that are having investment and production projects in Binh Thuan province.

With the development of infrastructure and the investment participation of many developing enterprises, Binh Thuan also has the potential to strongly develop types such as conference - seminar tourism (MICE), sports tourism and especially golf tourism. In particular, golf tourism promises to contribute to enhancing the position of local tourism, providing richer and more high-end tourism products, helping to prolong the length of stay of tourists, bringing in large revenues, creating jobs and a series of other economic - social benefits. With the favor of nature and a methodical development strategy, long-term planning, synchronous infrastructure development orientation and open investment attraction policies, Binh Thuan is facing many opportunities and potentials for tourism development. It is worth mentioning here that Phan Thiet City has become an attractive destination with the appearance of large tourism projects. In the near future, some complexes will be completed, which can be considered the brand of local tourism.

In particular, the Government officially planned Mui Ne as a national tourist area, which is a comprehensive achievement of the locality. Accordingly, the province focuses on investing in the construction of key, key tourism products - typical sea sports, along the beach from Tuy Phong district to La Gi town, with the center being Mui Ne National Tourist Area and satellite tourist areas. Currently, the province also has a number of research topics on building, managing and developing the tourism brand of Binh Thuan province with the goal of building, managing and developing the tourism brand of Binh Thuan province to develop sustainable tourism.

Source: https://baobinhthuan.com.vn/binh-thuan-tro-thanh-diem-den-hap-dan-hon-voi-du-khach-128851.html