Binh Thuan reaps 'bumper harvest' from hosting national tourism year

Binh Thuan welcomed more than 8.5 million tourists, with revenue reaching over VND23,000 billion in the 2023 national tourism year, nearly double last year.

The above results were announced by Mr. Doan Anh Dung, Chairman of Binh Thuan Provincial People's Committee, at the closing ceremony of the 2023 National Tourism Year "Binh Thuan - Green Convergence" in Phan Thiet City, on the evening of December 27.

Mr. Doan Anh Dung, Chairman of Binh Thuan Provincial People's Committee, spoke at the closing ceremony of National Tourism Year 2023 on the evening of December 27. Photo: Tu Huynh — Mr. Doan Anh Dung, Chairman of Binh Thuan Provincial People's Committee, spoke at the closing ceremony of National Tourism Year 2023 on the evening of December 27. Photo: *Tu Huynh*

Binh Thuan leaders said that during the hosting year, more than 200 cultural, sports, tourism and artistic activities were organized. "This is truly a great opportunity for Binh Thuan tourism to spread the message of a friendly, peaceful, hospitable land rich in history and culture to domestic and foreign tourists," said Mr. Dung.

According to Mr. Dung, that opportunity created conditions for Binh Thuan tourism to make a strong transformation. For the first time, the province welcomed more than 8.5 million visitors with total tourism revenue reaching over 23,000 billion VND, nearly double compared to 2022, becoming one of the 9 provinces and cities with the highest tourism revenue in the country.

Promoting this success, Binh Thuan will persist in the goal of green development, sustainable development, environmental friendliness, harmony with nature; preserve and promote historical relics, traditional craft villages and unique festivals; diversify and improve the quality of service products, and raise the level of Binh Thuan tourism.

Mui Ne Bay Beach, Phan Thiet City, late December 2023. Photo: Viet Quoc — The poetic beach on the coast of Mui Ne (Binh Thuan), late 2023. Photo: *Tu Huynh*

Deputy Minister of Culture, Sports and Tourism Hoang Dao Cuong said that in 2023, Vietnam will welcome more than 12.5 million international visitors and 108 million domestic visitors, with total revenue from tourism estimated at VND672,000 billion. Binh Thuan is among the 9 provinces and cities nationwide with tourism revenue of over VND10,000 billion.

Leaders of the Ministry of Culture, Sports and Tourism of Binh Thuan province affirmed that the above results were greatly contributed by the successful organization of the National Tourism Year "Binh Thuan - Green Convergence". The series of activities have brought high efficiency in attracting investment, developing tourism products and promoting the image, country and people of Vietnam.

"The success of the National Tourism Year 2023 has had a positive impact on the recovery of Vietnam's tourism industry in general and Binh Thuan tourism in particular," Deputy Minister Cuong assessed.

According to the project issued by the Ministry of Culture, Sports and Tourism, the 2024 National Tourism Year will be held in Dien Bien province. Binh Thuan leaders presented the symbolic flag to Dien Bien, the host province of the 2024 National Tourism Year, at the ceremony.