Rapido Vietnam is a company specializing in German quality household appliances that has been present on the market since 2015. The company's current product range is diverse, including kitchen appliances (induction cookers, range hoods, rice cookers, induction pans...), bathroom equipment products, cleaning equipment and health care equipment.
With nearly 10 years of development, Rapido now owns a factory of more than 40,000 m2 in Ha Nam province. To gain a foothold in the Vietnamese market, this brand has focused on exploiting 3 advantages.
Rapido home appliance brand affirms its position in the Vietnamese market.
Products suitable for diverse customer segments
The brand targets diverse customer segments by expanding its product range with different prices to meet the needs of consumers from rural to urban areas.
Specifically, Rapido does not focus on a specific product group but provides a wide range of products, from kitchens to bathrooms and living rooms. Thanks to that, this brand reaches many different customer groups, from young singles to families with small children, from middle-income earners to high-income earners.
With an understanding of the needs of each customer group, each Rapido product line is developed with a strategy of "diversification" and "popularization". Consumers therefore have many options to suit their needs and financial capabilities. For example, in the induction cooker product line, in addition to the built-in double induction cooker with the most modern features, Rapido also has products with stable prices such as the more affordable double induction cooker with two cooking zones.
High quality, reasonable price
In a Rapido product, this brand will combine two important factors: German quality standards and reasonable prices, which is said to have helped the brand attract both quality-conscious customers and customers with limited budgets.
Rapido has succeeded in finding a balance between product quality and price. The brand optimizes raw materials, uses modern technology but still ensures competitive prices compared to other brands on the market.
Rapido products aim for good quality and affordable prices.
Rapido's breakthrough products such as the Ag+ integrated water heater with 90% antibacterial properties and Ultra Renewal x2 durability or the oil-free fryer with Rapid Air technology that reduces 80% of excess fat,... further affirm that Rapido considers quality as a core factor.
However, when it is self-sufficient in production, Rapido can easily focus on other useful basic features, helping the brand optimize costs for consumers.
With the desire that customers in all segments can easily access high-quality products at reasonable prices, the brand is gradually perfecting its ecosystem and production capacity. Sales and positive feedback from consumers are the clearest proof of the quality of Rapido products.
Efficient production capacity
Recently, Rapido inaugurated a factory of more than 40,000 square meters in Ha Nam province, helping this enterprise improve its production capacity, become competitive and reach out to the world.
Rapido's factory covers more than 40,000 square meters.
After completion, Rapido factory has received the transfer of modern technology machinery and high-quality human resources. Now, Rapido is completely proactive in production, reducing the time to produce finished products, providing large quantities of products in a shorter time. Thanks to that, businesses can quickly adjust production and product designs to meet changing market needs.
Rapido can produce most of the household electrical appliances such as standing fans, floor fans, wall fans, air conditioners; LED lighting products and induction cookers. Thanks to the transfer of German technology, the brand is increasingly perfected to better suit the consumption habits and financial capacity of Vietnamese people.
Source: https://vtcnews.vn/bat-mi-3-loi-the-giup-rapido-ghi-dau-an-tren-thi-truong-viet-nam-ar912735.html
Comment (0)