The Tet music market is bustling at the end of the year, with many singers competing with brand collaborations. Bui Cong Nam is in demand for Tet music shows with 7/10 of the most discussed music videos on social media platforms.
Take advantage of the charm of the brothers
Market Tet music buzzing since November 2024, but as the Lunar New Year approaches, artists are releasing many exciting products. Most of the products are collaborations with brands, along with product promotion, incorporating messages about Tet reunion, family affection, and looking back on the past year.
According to YouNet Media – a social media measurement platform – discussions about the Tet music market increased by 60% compared to last week, as brands stepped up their communication campaigns.
Many products have been released but have not really exploded. The MV that is expected recently is Go to return 9 with the combination of SOOBIN and musician Tien Cookie is the product that has created the best resonance in recent Tet music MVs, but has not been able to dethrone the two hits. Go to return 1, 2 released 8 years ago by the male singer.
On the YouTube platform, Tet music videos are scattered in the trending column but still have to give up the first place to Rebirth by Tung Duong - the viral TikTok song shows no signs of "cooling down".
Taking advantage of the appeal of artists from two famous shows, Anh trai vu ngan cong gai and Anh trai say hi, brands exploit and create unique collaborations. Bui Cong Nam, Jun Pham, Phap Kieu, Rhymastic, Soobin... are all talented men whose works have hit the Tet music market this year.
More specifically, five talented people Brother overcame thousands of obstacles ST. Son Thach, Jun Pham, Bui Cong Nam, BB Tran, Kay Tran released music products Tet Dinh Noc . The audience was surprised when the Vietnamese music group debuted for the first time in the Tet music project. This was beyond the expectations of many people because they were expecting the music of the artists who performed in the show Anh Trai, but it turned out that they chose Tet music.
Talented man dominates the Tet music market?
In the top 10 viral Tet Music Videos measured from December 1 to January 8, songs featuring Bui Cong Nam took up 7 positions including MV Tet comforts, this Tet the child has grown up, Coming home is healthy, Tet is so much fun, Tet is the top of the roof, Coming home is having Tet 2 and Tet at home is Tet 2. Discussion topics are promoted on social media platforms such as Facebook, TikTok, YouTube...
Many audiences call the musician "hit maker of Tet music" because he has made his mark during the Tet season. Previously, Bui Cong Nam was known through the program Sing my song 2016 but did not really stand out. In fact, Bui Cong Nam's name is closer to businesses when he is the person chosen by many brands for Tet music products.
It was only when he participated in Anh trai vu ngan cong gai that Bui Cong Nam was noticed as a composer and performer. Many audiences now realize that the commercial songs they see during Tet are all written by Bui Cong Nam. What did you do last year, suddenly Tet, this Tet I will come back...
Thanks to the heat of the game show, Bui Cong Nam is busy rolling up his sleeves to release the 2025 Tet music collection. YouNet Media said that nearly 40% of this year's Tet music MVs feature the musician born in 1993.
Bui Cong Nam's songs are mostly filled with positive vibes, whether the music is happy or sad. The lyrics and melodies are easy to remember and catchy, making people want to listen to them over and over again, which is what Bui Cong Nam has been successful at with his products.
Coming home for Tet, putting aside all worries/ Difficulties and hesitations/ Let's rest and not think about it/ The past year has gone by with many things not going as planned/ It's okay, let's not be discouraged/ Just come home and everything will disappear" - Excerpt from the song Coming home means Tet 2 released by Bui Cong Nam 12 days ago.
Not only in the role of composer and producer, Bui Cong Nam is also the one who performs these songs. Putting effort into the Tet music market, the musician makes fans wonder where he gets the health and ideas to produce such productive products.
Along with Bui Cong Nam, Den Vau is expected to bring a new flavor to the Tet music race. The male rapper "teased" Home full of the flavor of the last days of the year, the atmosphere of family reunion: "I can't come home this time, because of life, don't be angry, but I can wrap it up with love, I've booked a private jet to ship it to your home". In previous Tet seasons, the male rapper has had "viral" products, typically Go home, why do you have to rush?
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