Realizing the concept of "branded real estate" in Vietnam is one of the achievements of Grand Marina, Saigon when opening the first tower and handing over Marriott branded apartments to customers.
The quintessential values of Marriott International of Grand Marina, Saigon have been clearly shown, emphasizing the difference of this project: the pioneering position of Marriott Group, their strict standards in designing, constructing and completing branded spaces, and the dedication of the professional butler team.
Marriott's pioneering position
Marriott International is the world's leading hotel group with a network of more than 8,000 hotels in 139 countries and territories. Originating from a chain of beer restaurants in the US, Marriott entered the hotel industry in 1957 and has 66 years of experience bringing great experiences to customers during their vacations.
Marriott’s first branded property project was launched in 2000. Since then, Marriott has rapidly risen to become the world leader in the branded property segment. According to Savills, Marriott has held the leading position in this segment since 2002. Marriott currently operates more than 128 branded properties worldwide and is expected to double this number in the next few years.
In Vietnam, Marriott is also a pioneer in the urban branded real estate model with the Grand Marina, Saigon project. This is also their most ambitious project - the largest Marriott branded real estate complex in the world.
With over 23 years of experience in operating branded real estate projects, Marriott has set out very practical requirements and advised Masterise Homes - the project developer on branded spaces and utility systems suitable for modern luxury living trends as well as the needs of high-end customers.
Marriott Standard Space
Masterise Homes has worked closely with Marriott International since the early days to closely follow the brand's requirements for the Grand Marina, Saigon project.
Mr. Mahdi Samhouri, Deputy Director of Project Development and Deputy Director of Design, Masterise Homes said: "From the utility system inside the Lake building, to the construction and finishing materials, from the consulting units to the advanced technologies applied in the apartments, Marriott has a very specific list of requirements to ensure that the Marriott branded apartment complex at the Lake building, Grand Marina, Saigon, when completed, will bring the look and feel of a Marriott hotel.
And we followed those requests closely, sometimes proposing more advanced solutions to ensure Marriott was satisfied with the finished product and received the building for effective management and operation. That process was not easy, but we achieved it after nearly 3 years of hard work."
When the Lake Tower opened and went into operation, customers were able to directly experience the branded space inside with its timeless beauty, international standard construction quality and 100% interior crafted by Italian experts. All details inside the Lake Tower had to pass a meticulous and strict inspection process to meet Marriott brand standards.
The Lake Tower is built according to Marriott's three modern design principles inspired by heritage: aesthetic interior architecture, a fusion of authenticity and luxury, elevated in every detail, reaching the same standards as all Marriott hotels and branded apartments worldwide.
"Extremely luxurious", "true Marriott style", "like a 5-star hotel, even more beautiful than expensive hotels in Europe" are the phrases that customers used to evaluate when entering the Lake building and directly experiencing the space.
Marriott Butler Service
The Marriott branded real estate project management and operation team is called butler, because this title emphasizes their comprehensiveness and initiative when working here. They undergo more than 250 hours of training each year to continuously hone their skills and knowledge of lifestyle, ready to bring comfortable and convenient experiences to residents.
Mr. John Hearns, Senior Vice President, Global Branded Real Estate Project Operations, Marriott International, shared: "We select personnel who are truly passionate about the resort industry to train them to become Marriott's talents. Our team of butlers will bring a refined living experience with meticulous care in every aspect. They will not only remember the birthdays of each member of your family, or your wedding anniversary, but they will also design connecting activities on holidays. That level of service is certainly unprecedented in Vietnam."
Mr. John Hearns, Senior Vice President, Global Branded Property Operations, Marriott International.
The three quintessence of Grand Marina, Saigon comes from the values inherited from the project's location, from the historical heritage of more than 200 years of Saigon and from the heritage of Marriott International - a brand with a history of nearly 100 years, currently leading in the field of luxury hotels and real estate. Those quintessence make a unique Grand Marina, "the world's quintessence on the heritage foundation".
Source
Comment (0)