Exclusive services: the "soul" of luxury real estate
The most valuable aspect of a branded property is not its brand name, according to Victoria Garrett, head of residential markets for Knight Frank Asia Pacific. According to her, it is the exclusive amenities and services that make it attractive to global high-end customers.
Living a “branded” life now involves more than just carrying a Chanel bag or driving a Porsche; your home must also have exclusive services that are not available anywhere else. For example, the Porsche Design Tower in Miami has a super elevator that brings cars to your apartment, and a luxury garage in the living room. Not only that, the building also provides regular maintenance, car washes, and tire changes for the supercar collection of car enthusiasts.
In Vietnam, luxury apartment services are appearing at the luxury apartment complex Marriott Residences, Grand Marina, Saigon - Lake building.
The desire to "live efficiently" of the Vietnamese super-rich comes true
Vietnamese customers first heard the story of branded real estate in 2021, when Masterise Homes introduced this segment with strategic cooperation with Marriott International and the world's largest-scale project - Grand Marina, Saigon.
This concept is still very new to the Vietnamese market, however, despite many doubts, many Vietnamese customers have chosen to join the elite community of "having a house like a hotel".
Mr. Nguyen Duc Hoa (Hanoi) said that he chose this project because he was sure that the appearance of Marriott would bring success to Grand Marina, Saigon. "A project worth owning for myself and my children to enjoy the best services and amenities," Mr. Hoa shared.
In October 2023, that "branded home" dream was realized when the first images of the Marriott Residences branded apartments were released.
Marriott-standard sunbathing "sun lounge" area next to the swimming pool (Photo: Grand Marina, Saigon).
According to Marriott, the Marriott butler team is now present and has completed the training program, taking over the building to prepare for the handover ceremony at the end of 2023.
Mr. Gautam Bhandari, Vice President of Region - APEC Regional Development, Marriott International said that apartment owners managed by Marriott will be provided with 365-day high-class 5-star hotel services along with a series of unique services such as private cinema rooms, luxury libraries, large meeting rooms to serve the remote working needs of residents who are businessmen and foreign experts.
To meet the 5-star hotel living experience, Marriott butlers at Grand Marina Saigon are trained more than 250 hours of professional development each year.
The rich Vietnamese will now experience exclusive amenities and services, similar to super luxury projects in Dubai, Singapore or New York... Every aspect of life is taken care of by Marriott's professional butler team, meeting even the smallest needs.
For example, a butler can help you organize a private movie screening, with your favorite appetizers and cocktails, or arrange a special dinner, invite chefs to teach you how to cook and bake, etc. All these exclusive and personalized experiences will be found in branded apartments.
“For residents of our branded residences, they will be treated like VIPs not only at their residences but also at the group’s 7,600 hotels globally. This is our way of thanking our owners for their trust in our brand,” said Gautam Bhandari.
For the super-rich in Vietnam or globally, owning a branded apartment not only brings a branded lifestyle experience, but also affirms achievement and social status. Whether buying for living or investment, owning a branded apartment means that the buyer is guaranteed by the best brands in the world, ensuring the timeless value of the property.
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