Vietnam aims to fully recover to pre-pandemic levels by 2025, with 18 million international visitors and a direct contribution of 6-8% to GDP.
The goal was set out at the workshop "Assessing the implementation of Resolution 08 of the Politburo on developing tourism into a spearhead economic sector" this morning. Deputy Director of the National Tourism Administration Pham Van Thuy said that Vietnamese tourism has recently great contribution contribute to GDP growth, create more jobs, and improve people's quality of life.
By 2025, the industry aims to fully recover to pre-pandemic levels; welcoming 18 million international visitors, 130 million domestic visitors, and maintaining a domestic visitor growth rate of 8-9% per year. The industry also aims to directly contribute 6-8% to GDP, creating 5.5 million jobs, including 1.8 million direct jobs.
In 2023, the tourism industry contributed 7% to GDP, 2024 figures have not been released.
By 2030, tourism aims to become a spearhead economic sector, developing towards green growth, welcoming 35 million international visitors and 160 million domestic visitors. The target GDP contribution is then 10-13% and creating more than 10 million jobs, including 3.3 million direct jobs.
Vietnam welcomed 18 million visitors during the golden period of 2019. However, in 2020-2022, Vietnam in particular and the world in general faced the pandemic and recovered from it, so the number of visitors dropped to the lowest level in history.
In March 2022, Vietnam reopened its borders to international visitors. In 2023, the number of international visitors reached 12.6 million. In the first 11 months of this year, nearly 16 million international visitors came to Vietnam, with total tourism revenue estimated at VND758,000 billion.
Chairman of the Vietnam Tourism Association Vu The Binh said that Vietnam's tourism industry has never had such a high growth rate as in the three years 2017-2019, contributing 9.2% of GDP. However, tourism has not yet become a spearhead economic sector (contributing 15% or more to GDP) and many weaknesses have not been overcome.
According to Mr. Nguyen Quoc Ky, Chairman of the Board of Directors of Vietravel, after the pandemic, the world "is a different world". In 2023, Thailand's tourism accounted for 23% of GDP, the Philippines 22.5%; Cambodia also accounted for 25.8%. The contribution of Vietnam's tourism to GDP is still lower than the world average of 10.3%.
Currently, countries compete in tourism through four forms: policy, promotion, advertising - communication and national strengths. Experts believe that it is time for Vietnam to review its competitive strength in policy with countries in the region, review the shortcomings of the 2017 Tourism Law and amend it, thereby removing difficulties for businesses. In addition, the tourism industry also needs to re-evaluate resources including finance, policy and human resources.
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