V.Rohto and the journey of spreading the message 'Seeing is happiness'

The "Seeing is Happiness" journey in 2023 with a series of community eye examination programs and empty eye drop bottle recycling activities of V.Rohto Vietnam has spread many positive messages.

Over the past 18 years, in addition to quality eye care products, Rohto Vietnam has also accompanied and organized many meaningful projects for the community to contribute to building a better Vietnam.

In particular, the community eye care fund “Bright Vietnamese eyes” with the message “Seeing is happiness” continues to be the core program of V.Rohto, aiming to examine and raise awareness of vision protection for millions of Vietnamese people. In addition, the spirit of environmental protection and building green living habits are also implemented by V.Rohto through practical activities such as collecting and recycling empty eye drop bottles.

Closing the memorable year 2023, V.Rohto has had many more proud stories and milestones.

With the mission of caring for and protecting millions of bright, healthy eyes, V.Rohto's Bright Vietnamese Eyes Fund has been cooperating with leading eye hospitals (Ho Chi Minh City Eye Hospital, Hanoi Eye Hospital), local eye hospitals to organize free examinations, cataract surgeries and raise awareness of eye care for Vietnamese people, across the country.

Entering its 18th year, V.Rohto's community eye care program continues to expand, going through 10 provinces and cities, providing 31,653 school eye exams, 9,139 community eye exams and 500 free cataract surgeries. More bright eyes and happy smiles are the motivation for the Vietnamese Bright Eyes Fund in particular, and V.Rohto in general, to continue implementing this meaningful program.

Through the program, V.Rohto Vietnam, doctors and brand ambassador H'Hen Nie had the opportunity to listen to the stories and wishes of local people. For many people, a pair of bright, healthy eyes will bring the ability to work, be independent in life, live conveniently, or simply be able to see loved ones clearly.

At schools, the school eye examination program helps students better understand how to care for and protect their eyes every day, helping parents and schools promptly detect common refractive errors (nearsightedness, astigmatism...) in children. In addition, V.Rohto also brings to universities talk shows to share necessary skills for students to be ready to embark on the future path.

Aiming at protecting the environment and building green living habits, V.Rohto has launched the program “Collecting and recycling empty V.Rohto bottles”. After collection, used empty eye drops will be classified, cleaned, crushed into recycled plastic and recycled into useful plastic products.

It is estimated that each empty V.Rohto bottle will yield 4.7196g of PET plastic after recycling. Every 4 empty V.Rohto bottles will provide enough plastic to produce a 600ml water bottle. Every small amount of bottle collection contributes to a new life cycle for plastic products and reduces plastic waste pollution.

The program is deployed on both online and offline channels and is well received by young people and customers who love the environment. V.Rohto also brings the green journey to many schools, office buildings, shopping centers,... across the country.

At the green recycling station, V.Rohto had the opportunity to meet friends who love the environment and gave small gifts as a thank you to everyone who joined hands to "cool the planet".

The success of the 2023 "Seeing is Happiness" journey comes from the companionship of hospitals, doctors, brand ambassador partners H'Hen Nie, and people across the country.

Your contributions to the “Bright Vietnamese Eyes” fund have helped spread the joy of “seeing”, donated more cataract surgeries to support the disadvantaged and contributed to reducing plastic waste, collecting green to “cool” the planet.

The success of the 2023 "Seeing is Happiness" journey comes from the companionship of hospitals, doctors, brand ambassador partners H'Hen Nie, and people across the country.

Your contributions to the “Bright Vietnamese Eyes” fund have helped spread the joy of “seeing”, donated more cataract surgeries to support the disadvantaged and contributed to reducing plastic waste, collecting green to “cool” the planet.

Rohto Mentholatum is proud to be the No. 1 Eye Drops Company in Japan for 26 consecutive years*. Not only focusing on product development, V.Rohto also strives to carry out activities aimed at taking care of the community's vision health.

(*Based on INTAGE Inc.'s SDI, SRI+ data on volume and sales from 1-1-1997 to 12-31-2022).

Source: https://tuoitre.vn/v-rohto-va-hanh-trinh-lan-toa-thong-diep-thay-la-hanh-phuc-20240222161617091.htm