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Today, October 31, in Ho Chi Minh City, Alibaba.com - the leading global business-to-business (B2B) e-commerce platform, has just announced the superior features of its Trade Assurance service for Vietnamese small and medium-sized enterprises (SMEs).
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| Alibaba press conference to announce Trade Assurance service |
Launched in the Vietnamese market in September, the Trade Assurance service has brought significant achievements to domestic suppliers, helping them build trust with buyers, streamline operations and upgrade their profiles on the Alibaba.com platform.
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Participating suppliers will benefit significantly because Trade Assurance not only enhances buyer trust, but also allows suppliers to store their transaction history online, thereby improving the visibility and ranking of suppliers on Alibaba.com. This opens up more future business opportunities for suppliers.
Based on Alibaba.com’s internal data, one supplier saw a significant 28% increase in search visibility, a 26% increase in click-through rate, and a staggering 244% increase in active buyers within a month of implementing Trade Assurance. Another supplier saw a 13% increase in search visibility, a 23% improvement in click-through rate, and a 60% increase in active buyers.
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“Vietnam has huge potential in terms of manufacturing capabilities and vendors to supply goods to the global buyer market. Therefore, Alibaba.com has introduced Trade Assurance services to the Vietnamese market. This service helps increase trust between Vietnamese suppliers and buyers and optimizes the transaction process,” said Mr. Roger Luo, Director of Southeast Asia at Alibaba.com.
From the perspective of global buyers, Trade Assurance services provide safer and easier payment methods for B2B orders, as well as protection against unforeseen events such as product quality issues or delivery delays. In turn, this service promotes a smooth and secure sourcing experience for buyers, while enhancing the attractiveness of participating suppliers.
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