Promote OCOP product development

The “One Commune One Product” OCOP program is one of the six key topics that the Prime Minister has paid attention to and issued a decision to implement, creating momentum for the successful implementation of the National Target Program on New Rural Development nationwide. For Cao Bang, after nearly 5 years of implementation, the OCOP program has spread widely.

The province currently has 144 OCOP products, including: 13 4-star OCOP products and 131 3-star OCOP products belonging to 4 product groups: 124 products belonging to the food group, 11 products belonging to the beverage group, 6 products belonging to the handicraft group, 3 products belonging to the service group, community tourism, eco-tourism and tourist attractions with 91 subjects, including 27 cooperatives, 7 cooperative groups, 10 enterprises, 47 production and business households. In which, many OCOP products have a strong Tet flavor such as: dong vermicelli, sausage, smoked meat, Ong sticky rice, shiitake mushrooms, Khao cakes... All OCOP products are granted certificates of food hygiene and safety; have codes, barcodes, traceability stamps; collective trademarks, certification trademarks, geographical indications.

Deputy Director of the Department of Agriculture and Rural Development Nong Thanh Man affirmed: The OCOP Program has achieved positive results, creating new and synchronous changes in production, contributing to the economic development of rural areas and the implementation of the New Rural Development Program. The work of evaluating and classifying products has been initially carried out strictly and publicly, the evaluation results have created prestige, convincing producers as well as consumers. Through the OCOP Program, products have changed a lot in terms of quality, packaging, labels, brand identity, and production scale. The market for selling products, which used to be mainly in districts, communes, local markets and to traders, has now been expanded, brought to agents and supermarkets in the province and provinces and cities across the country.

Local OCOP products are displayed at fairs and product booths of the province.

Mr. Nguyen Van Hung, Tan Giang ward (City) shared: Life is getting better and better, people pay more attention to health, so clean products with clear quality and origin are always of interest to customers and OCOP products will be the first choice when people go shopping.

In order for OCOP products to continue to promote their competitive advantages and expand their consumption markets, the province continues to direct localities to propagate, mobilize, and support OCOP entities to certify products meeting ISO quality and VietGAP standards to enhance the value of OCOP products and create trust in product quality for consumers. Focus on guiding and supporting OCOP entities to build raw material areas to meet stable supply, helping entities control the quality and origin of products, and build a sustainable and effective OCOP product production chain.

Support subjects in applying science and technology in product preservation. Orient subjects on improving product value, not competing for quantity but improving product quality, focusing on upgrading packaging and product designs according to market demand, ensuring convenient products, enhancing product value. Organize OCOP product trade promotion fairs; support subjects to participate in promotional activities, trade promotion of OCOP products in and outside the province. Organize training and guide subjects to apply information technology in promoting and consuming OCOP products in many forms, such as: Livestream direct sales on social networking platforms facebook, tik tok ...; link to put products on e-commerce sites (Shopee, Lazada, Tiki, ocop247.vn ...).

Implementing the OCOP Program, the province's goal is to promote internal strength, potential, and strengths in agriculture, develop the local economy sustainably, improve the lives of rural people, and contribute to the implementation of the National Target Program on New Rural Development. Each OCOP product recognized is a brick for the province to build a fast and sustainable agricultural development.

Source: https://baocaobang.vn/thuc-day-phat-trien-san-pham-ocop-3175411.html