The Ministry of Industry and Trade launched the program 'National Concentrated Promotion 2024 - Vietnam Grand Sale 2024', taking place from December 2 to December 31, 2024.
The Ministry of Industry and Trade launched the program "National Concentrated Promotion 2024 - Vietnam Grand Sale 2024" on December 2 - Photo: QT
The "National Concentrated Promotion 2024" program will be held simultaneously nationwide with the participation of localities, industry associations and businesses. Promotional activities will be organized in combination with traditional trade and e-commerce to help create a spillover effect.
Promotion up to 100%
Accordingly, all businesses have the right to respond and participate in the "National Concentrated Promotion 2024" program by proactively implementing many promotional activities with diverse and attractive content aimed at customers and consumers; proactively deciding to apply the maximum promotional limit.At the same time, promotional activities must be carried out legally, honestly, publicly, transparently and ensure the legitimate rights and interests of consumers; ensure the quality of goods and services according to current regulations.
Mr. Le Hoang Tai - Deputy Director of the Trade Promotion Agency (Ministry of Industry and Trade) - said that the program will create a "special season" in 2024. In which all businesses in all fields and industries can proactively build and implement promotional programs of up to 100%, instead of being limited to 50%.
From there, businesses will proactively build promotional programs with diverse and attractive content and forms, along with fairs, exhibitions and events to help customers and consumers have more opportunities to access quality goods and services at reasonable prices.
To facilitate the program, the Ministry of Industry and Trade has cut down administrative procedures on promotions. In particular, traders do not have to carry out administrative procedures with the Department of Industry and Trade when implementing promotions of discounts or gifts.
According to Mr. Tai, it is expected that hundreds of thousands of administrative procedures on promotions will be abolished and no longer have to be carried out annually, helping to reduce more than 90% of procedural compliance costs for traders and reduce 90% of the number of administrative procedures submitted for promotions each year.
Stimulate domestic market consumption
Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan said that the 2024 National Concentrated Promotion Program will be one of the important and practical contents to make the most of the well-recovering domestic market.The goal is to increase total retail sales of goods and consumer service revenue during the year-end period, contributing to maintaining high economic growth.
The program also aims to strengthen trade promotion activities associated with promoting the building of Vietnamese brands. Synchronously and drastically implement solutions to develop the domestic market, stimulate consumption, diversify forms of purchasing and promotion, promote production, business and circulation activities to contribute to the recovery and development of the country's economy.
Tuoitre.vn
Source: https://tuoitre.vn/thang-khuyen-mai-tap-trung-quoc-gia-giam-gia-toi-100-20241202144810734.htm
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