Training on communication and promotion of national brand products

Conference scene.

The training participants are the grassroots information staff of the District Department of Culture and Information; the Centers for Culture, Information and Sports of districts, towns and cities and the Radio Stations of communes and wards in the province.

Attending the event were comrades: Ngo Thanh Hien, Deputy Director of the Department of Grassroots Information; Pham Thi My Hanh, Deputy Director of the Department of Information and Communications of Tra Vinh province; Ta Manh Cuong, Head of the Department of Trade Promotion Capacity Development under the Ministry of Industry and Trade; Master Dinh Ngoc Son, former Deputy Head of the Department of Radio and Television, Academy of Journalism and Television; nearly 150 delegates who are officers working in grassroots information.

At the conference, the staff working in grassroots information exchanged about the contents related to the Vietnam National Brand Program; the topic of guidance on editing skills, news production, and articles serving propaganda work at the grassroots level.

Comrade Ngo Thanh Hien, Deputy Director of the Department of Grassroots Information, delivered the opening speech at the conference.

Comrade Ngo Thanh Hien, Deputy Director of the Department of Grassroots Information, said: The Vietnam National Brand Program is a special, long-term trade promotion program of the Government chaired by the Ministry of Industry and Trade, in coordination with ministries and branches to build and develop the national brand through building and developing strong brands to promote and build the image of Vietnam as a country with prestige in high-quality goods and services, increasing the pride and attractiveness of the country and people of Vietnam, contributing to promoting foreign trade development and enhancing national competitiveness.

Information and communication about the Program not only contributes to raising social awareness of the role of brands in production, business and investment activities, but also contributes to promoting the Vietnamese National Brand associated with promoting product brands that achieve the Vietnamese National Brand.

News and photos : HONG NHUNG

Source: https://www.baotravinh.vn/trong-tinh/tap-huan-ve-truyen-thong-quang-ba-cac-san-pham-dat-thuong-hieu-quoc-gia-40796.html