Agricultural products make their mark at the heritage color festival

NGHE AN Many agricultural products and OCOP products have made their mark, attracting a large number of visitors at the Exhibition of Colors of Cultural Heritage, Nature and Handicraft Products.

Đại biểu cắt băng khai mạc triển lãm. Ảnh: Ngọc Linh. — Delegates cut the ribbon to open the exhibition. Photo: *Ngoc Linh.*

The exhibition “Colors of cultural heritage, nature and traditional handicraft products of Vietnam” organized by the Ministry of Culture, Sports and Tourism in coordination with the Ministry of Agriculture and Rural Development in Nghe An with many activities is also an opportunity for the subjects to have the opportunity to “show off” their typical products to consumers nationwide.

Within the framework of the exhibition, the Ministry of Agriculture and Rural Development assigned the Agricultural Trade Promotion Center to organize a "Space to introduce and promote Vietnam's agricultural and rural tourism" and introduce OCOP products and traditional handicraft products associated with tourism.

Sản phẩm thủ công truyền thống của Việt Nam luôn có dấu ấn riêng. Ảnh: Ngọc Linh. — Traditional Vietnamese handicrafts always have their own mark. Photo: *Ngoc Linh.*

The space has attracted dozens of organizations, businesses, and cooperatives nationwide to participate (Son Thanh Tea Cooperative, Bao Phuong Orange Production and Service Cooperative, Moc Bac Dairy Cow Breeding and Milk Joint Stock Company, Hong Phuc Furniture Company Limited, Quang Nam Cordyceps Mushroom Cooperative, Hien Linh Incense Cooperative, Bac Ninh Province's Outstanding Farmers and Businessmen Club...). The units have displayed typical agricultural products and traditional handicrafts that have established brands.

Sản phẩm nông nghiệp đặc trưng và các mặt hàng thủ công truyền thống góp phần đẩy mạnh du lịch nông thôn. Ảnh: Ngọc Linh. — Typical agricultural products and traditional handicrafts contribute to promoting rural tourism. Photo: *Ngoc Linh.*

On the side of Nghe An province, there are 4 participating units: Tu Phuong Food Joint Stock Company, Nghe An Seafood Joint Stock Company, Dong Tam Cooperative, and Bai Phu Orange and Tea Cooperative.

Coming to the space to introduce and promote Vietnam’s agricultural and rural tourism, visitors can enjoy exquisite products, crafted by the talented hands of artisans and craft villages. Each product is not only a testament to talent and creativity but also a bridge between the past, present and future.

Nghệ An tạo ấn tượng bằng nhiều sản phẩm OCOP chất lượng cao. Ảnh: Ngọc Linh. — Nghe An impresses with many high-quality OCOP products. Photo: *Ngoc Linh.*

Promoting the unique values of typical cultural heritage, community cultural activities, sustainable eco-tourism, cuisine and local products of 20 provinces and cities across the country at the event will contribute significantly to exploiting Vietnam's great potential in developing agricultural and rural tourism.

The exhibition space is impressively designed by using environmentally friendly materials, close to Vietnamese people such as rattan, bamboo, reed, etc., combined with installation art and decorative miniatures to create an impressive and unique space, suitable for the theme of the exhibition, inspiring visitors to come and experience.

Những hình ảnh ấn tượng tại triển lãm. Ảnh: Ngọc Linh. — Impressive images at the exhibition. Photo: *Ngoc Linh.*

More deeply, the program has conveyed and spread the message of developing sustainable agriculture and protecting a green, clean and beautiful environment to everyone and every home.

Ms. Nguyen Thi Ha, residing in Hung Dung Ward (Vinh City, Nghe An) shared: “This event was well-organized, had highlights, and attracted many ages to participate, even children were very interested. I myself was very impressed with the booths displaying traditional handicrafts as well as clean, high-quality agricultural products.”

Within the framework of the program, the Organizing Committee awarded 5 First prizes, 11 Second prizes, 15 Third prizes, and 30 Encouragement prizes to authors with works at the 2024 Vietnam Handicraft Product Contest.