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Samsung has achieved a brand value of $91.4 billion and is highly regarded for its efforts to promote a consistent customer experience strategy as well as leading future technologies such as 6G and AI.
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| Samsung's brand value to increase across all business sectors by 2023 |
Samsung Electronics has been named a “Top 5 Global Brand” for the fourth consecutive year by global brand consultancy Interbrand. In the list of “Best Global Brands” announced by Interbrand this year, Samsung’s brand value reached $91.4 billion, up 4% year-on-year.
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Samsung Electronics has just been honored as a “Top 5 Global” brand. |
Samsung’s brand value will increase across all business sectors by 2023 despite sluggish demand in the global IT sector. According to Interbrand, factors that positively impacted Samsung Electronics’ assessment include: Consistently improved customer experience across the company based on the “One Samsung” strategy. Increased connectivity and enhanced gaming experiences with a diverse product portfolio and SmartThings applications. The company’s leadership in advanced technologies such as 6G, artificial intelligence (AI), automotive, augmented reality (AR) and virtual reality (VR), etc.
“Thanks to the support of our customers around the world, Samsung Electronics’ brand value continues to grow steadily despite the volatile business environment,” said YH Lee, President of Global Marketing Office at Samsung Electronics. “We will always strive to become a brand that customers love by pioneering groundbreaking technological innovations, creating meaningful experiences, and continuing to pursue sustainable growth in the future.”
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