In July alone, 13 Co.op Food stores opened, bringing the total number of Co.op Food stores operating effectively nationwide to 571. Together with the Co.opmart supermarket system, Co.opXtra hypermarket and other retail brands under Saigon Co.op, Co.op Food provides daily meals to millions of Vietnamese families with the top business criteria of "safety - convenience - freshness".
Mr. Nguyen Ngoc Thang - Director of Co.opmart Operations and Marketing Director of Saigon Co.op shared: " Saigon Co.op focuses on accelerating the development of convenience store chains such as Co.op Food, Co.op Smile, Cheers... to diversify the ecosystem and serve as a foundation for the unit to develop e-commerce, perfect the online to offline and offline to online structure to operate more effectively ".
The 4 newly opened Co.op Food stores have a modern design, convenient shopping space, area from 200 m2 - 300 m2, selling from 4,000 - 6,000 diverse items from technological food products, cosmetics, utensils... to high-quality agricultural products, vegetables, fruits, fresh food.
On the occasion of the opening, 4 Co.op Food stores organized promotional programs with discounts of 30 - 50%, gave bonus points to customers, organized "0 VND booths" and gave gifts to poor households in the locality.
From the very first days of its establishment, Saigon Co.op was determined to be a “bridge for Vietnamese goods” and a “good housewife for the people”. Saigon Co.op built different retail models to serve all customer segments.
Saigon Co.op chose Co.op Food's small scale as an operational advantage to speed up the opening speed, be flexible in the product structure, thereby building specific characteristics for each service radius, creating comfort and convenience for customers when shopping.
Within a short time after opening, each Co.op Food store has a loyal customer base through shopping frequency and average bill value.
At Co.op Food, customers can easily find food and essential goods including processed food, cosmetics, utensils, clothing, fresh food... with stable prices, selected from reputable suppliers, with VietGAP and GlobalGAP safety certifications on production processes, and clear traceability.
Co.op Food stores also offer many added benefits to customers such as: ordering by phone, home delivery, direct payment by bank card, using gift vouchers and enjoying all the benefits of accumulating points of the loyalty program.
In addition, Co.op Food combines with mobile delivery applications such as Grab, Beanim, Now, ZaloPay so that customers can shop quickly and conveniently.
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