Saigon Co.op opens 6th Co.opXtra supermarket

Co.opXtra Ta Quang Buu Supermarket (District 8, Ho Chi Minh City), which was just opened on the morning of November 15, is not only a shopping center but also a place where retailers connect and serve all customer needs.

Customers shop for goods at Co.opXtra Ta Quang Buu, District 8, Ho Chi Minh City on the morning of November 15 - Photo: Quang Dinh

This is also the 6th member of the hypermarket segment, a joint venture model between Saigon Co.op and NTUC FairPrice - Singapore's leading consumer cooperative.

Prioritize customer experience

Co.opXtra Ta Quang Buu supermarket is located on the second floor of Central Premium shopping center, 854 - 856 Ta Quang Buu, and was quickly welcomed by a group of customers who are residents living in the area. On the morning of November 15, although it was not yet the opening time, a large number of customers crowded the self-service areas in this supermarket.

The atmosphere was even more bustling because most product lines had exciting activities from brands and PG staff, everyone was busy introducing to customers new products as well as promotions exclusively for the opening event of the point of sale.

Mr. Duong Minh Quang - General Director of Saigon Co.op FairPrice Company Limited, the operator of Co.opXtra - said that the supermarket also offers services exclusively for Central Premium apartment residents such as home delivery within one hour and many other convenient services. Not only that, the supermarket is invested by Saigon Co.op according to a streamlined model, optimizing artificial intelligence (AI) technology, focusing on improving the customer experience.

"With the desire to increase "touch points" with consumers to thereby enhance the best shopping experience for consumers, Co.opXtra Ta Quang Buu realizes Saigon Co.op's business orientation policies this year in enhancing digital technology and AI technology to bring consumers unprecedented superior experiences at the Saigon Co.op retail system," said Mr. Quang.

With a modern design, spacious and comfortable space, Co.opXtra Ta Quang Buu Supermarket has a total investment of nearly 70 billion VND, a total business area of ​​over 3,000m2. Not only providing high quality products at reasonable prices, but also an ideal destination for families and communities in the area.

The designs also focus on the new needs of urban residents, in which the supermarket also has a separate booth for the cocktail mixing industry. This is also the first booth in the system. In this booth, customers can choose equipment for mixing at home, which is a specialized item only sold in specialized stores.

A representative of Saigon Co.op said that based on a survey of the needs of nearby residents, the supermarket's board of directors decided to add product lines and services that suit consumer tastes and habits to bring the best shopping experiences to customers.

Co.opXtra Ta Quang Buu provides more than 30,000 quality essential items including fresh food, dried food, cosmetics, utensils and clothing. In addition to the 80% high-quality Vietnamese goods, Co.opXtra Ta Quang Buu also sells high-end imported goods from Singapore, Korea, Japan, the US, Europe, Australia and New Zealand, including fruits, spices, food supplements, utensils and cosmetics.

With a sustainable orientation and a strategy of using smart technology, hypermarkets like Co.opXtra Ta Quang Buu are not only places to shop, but also symbols of community development, where we are committed to connecting with and serving the needs of consumers.

Mr. Duong Minh Quang (General Director of Saigon Co.op FairPrice Company Limited, the operator of Co.opXtra)

Speed ​​up for the year-end shopping season

Speaking more about the speed of network expansion in the last months of the year, a representative of Saigon Co.op said that opening at this time allows Co.opXtra to easily take advantage of peak shopping seasons, attract new customers and increase contact points with consumers.

The growth of the retail industry not only creates more choices for consumers but also promotes competition.

In addition to expanding its scale, the partnership with Singapore’s NTUC FairPrice not only reflects its commitment to prestige and quality, but also affirms its continuous efforts in providing unique shopping experiences that meet the increasingly high expectations of Vietnamese consumers.

Therefore, at Co.opXtra Ta Quang Buu, there is also a relaxation area for customers with a free book counter space for customers to drink coffee, chat, relax, and meet friends on weekends while shopping at the supermarket...

In addition, to support parents to shop comfortably at the supermarket when they have children with them, Co.opXtra Ta Quang Buu has invested in a Kid Zone - a play area where children can sit and play, experience puzzles and many other interesting and useful games... for children. The supermarket also has automatic checkout counters, automatic noodle cooking machines, smart storage cabinets... promising to bring customers the most advanced experiences of the modern retail industry.

The consecutive opening of new Co.opXtra supermarkets, a joint venture model between Saigon Co.op and NTUC FairPrice - Singapore's leading consumer cooperative, also affirms the strategy of improving the service experience of Vietnamese retailers.

Delegates perform the opening ceremony of Co.opXtra Ta Quang Buu, District 8, Ho Chi Minh City on the morning of November 15 - Photo: Quang Dinh

Attractive offers

On the occasion of its opening, Co.opXtra Ta Quang Buu organized many promotional programs: 3,500 products discounted up to 70%; thousands of gifts; receive promotional coupons when registering as a Saigon Co.op member, lucky draw to win SH Mode motorbikes, side-by-side refrigerators, washing machines, microwaves...

Outstanding promotions include:

- "Join Co.opXtra - New Friend Privileges" gives away a 30K voucher when registering for a new membership card, from November 8 to 14, 2024.

- "Buy More - Win Big" from November 15 to December 28, 2024, the opportunity to participate in a lucky draw to win attractive gifts such as SH Mode motorbike, side by side refrigerator, Sharp 12kg washing machine, Sharp 21L microwave oven and shopping vouchers worth 1 million VND with a shopping bill from 500,000 VND.

- "Grand Opening Deal - Buy 1 Get 1 Free" offers discounts on apparel, household goods, chemicals, technology, fresh products... with extremely attractive prices of up to 70% off, applicable from November 15 to 21, 2024.

- "Grand Opening - Super Cool Gifts" for only 3 days, from November 15 to 17, 2024, hunt for a convenient combo including 1 foldable bag (when shopping with a bill of 800,000 VND or more) and 1 limited edition thermos cup (when shopping with a bill of 1.5 million VND or more).

- "Happy Shopping - Receive Surprise Gifts" takes place on opening day November 15, 2024.

- "Shopping Online - Get Discounts Now" from January 15 to 29: Customers shopping on the website Cooponline.vn with a bill of 500,000 VND or more can apply the code CXTQB30 to get a 30,000 VND discount on that bill.

Source: https://tuoitre.vn/saigon-co-op-khai-truong-sieu-thi-co-opxtra-thu-6-20241116075042032.htm