Aspiration to develop Vietnam's beverage industry

For many years, many generations of technical staff and brewers of Saigon Beer - Alcohol - Beverage Corporation (Sabeco) have always aspired to master technology and develop the Vietnamese beverage industry to be on par with the world.

The idea of ​​the SRC Project was born from the practical needs in the beer production process in the context of the constantly changing market and customer tastes. Sabeco realized that it was necessary to have a beer research and development system at the most in-depth level possible to innovate technology, research and apply new materials and new processes to improve and produce new beer lines, suitable for Vietnamese culinary culture and tastes.

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Sabeco's Board of Directors and contractor representatives cut the ribbon to inaugurate the Sabeco Beer Industry Research & Development Center (Sabeco SRC). Photo: Sabeco

In preparation for the project, many technical staff were also sent by Sabeco to attend the Brewmaster training course in Germany - the cradle of the world beer industry - to improve their knowledge and gain experience. With the desire to fully master the technology and beer production process, including the most specialized and special processes, Sabeco's staff worked with major domestic and foreign partners for 9 months to personally manufacture machinery and install the entire production line using the most modern technology in the world.

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Mr. Lam Du An, Deputy General Director of Sabeco in charge of Engineering and Production, shared that the project has been nurtured for many generations. Photo: Sabeco

Located at Nguyen Chi Thanh Brewery, the birthplace of Saigon Beer brand since 1875, SRC is built as a fully automated miniature brewery, fully equipped with production functions so that brewing experts can research and test new recipes and new processes before transferring them to 26 factories in the system.

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Sabeco's staff worked with major domestic and foreign partners for 9 months to personally manufacture machinery and install the entire production line using the most modern technology. Photo: Sabeco

Sharing at the inauguration ceremony, Mr. Lam Du An - Deputy General Director of Sabeco in charge of Technology and Production - said that Sabeco's brewing experts have extensive experience from previous generations, are regularly trained at the world's leading academies and have a deep understanding of Vietnamese consumer tastes as well as market trends, but in the past they did not have enough space to unleash their creativity.

“The birth of SRC will be the perfect place for them to create more new formulas with high processes and efficiency, bringing consumers high-quality beverage products and thereby realizing the dream of developing the Vietnamese beverage industry to world-class standards,” Mr. An shared.

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Sabeco General Director - Mr. Lester Tan emphasized that the SRC center is not only a step forward in developing new products, but also helps improve the production efficiency of the system. Photo: Sabeco

Innovation & Technology - Key to Sustainable Development

SRC is an important milestone in Sabeco's strategy to increase production capacity, create world-class beer products for consumers and thereby expand its brand footprint in the international market.

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Sabeco Beer Research and Development Center (SRC) is built as a fully automated miniature brewery, fully equipped with production functions for brewing experts to research and experiment. Photo: Sabeco

Mr. Lester Tan - General Director of Sabeco - said: “The opening of this SRC center is a testament to Sabeco's commitment to constantly innovate and apply technology to promote efficiency in production and business and increase competitiveness in the market. We promote sustainable growth by effectively managing resources, developing a highly skilled workforce, and creating high-quality products. Through our achievements, Sabeco is committed to bringing positive values ​​to the company, to shareholders and partners in our value chain”.

As the oldest beer producer in Vietnam with nearly 150 years of establishment and development in the beverage industry and popular domestic beer brands such as Saigon Beer and 333 Beer, Sabeco owns a nationwide system of 26 factories, 11 member trading companies and a distribution network with more than 200,000 points of sale across the country.

Sabeco is committed to bringing positive values ​​to businesses and partners, while supporting the development of the community through effective business operations, a people-centric philosophy and practicing ESG (Environment - Social - Governance) principles.

Website: www.sabeco.com.vn

Bich Tram