Promoting hometown cuisine from mother's brand

Restaurant owner Nguyen The Hoa (right) always listens to the opinions of diners who come to enjoy the food - Photo: TK

Hoa chose District 1 to open the restaurant with the thought that since it is a place with many tourists, she would bring the family's specialty to more people, with the closest to the original flavor possible.

I constantly learn and exchange information with culinary experts and culinary content creators to promptly adjust and perfect my products. I hope to contribute a small part in promoting the image of Quang cuisine to domestic and international diners.

NGUYEN THE HOA

Noodle shop mentioned in The New York Times

In an article introducing Quang specialties in the American newspaper The New York Times, there was a passage: "I returned to Ba Mua Quang noodles twice, once in the morning and again in the late afternoon, to explore the different dishes. The morning broth is thicker, providing the nutrition you need during the day, and the afternoon broth is thinner, giving the feeling of a light meal."

Not only pride, this is the motivation that urges Hoa to bring Ba Mua Quang noodles to Ho Chi Minh City. When asked why Ba Mua Quang noodles are so famous, Hoa said that perhaps the noodles are cooked with heart, with the idea that the customers eat as if they were his own children.

Memories of his paternal hometown in Duy Chau commune, Duy Xuyen district (Quang Nam), a land famous for Quang chicken noodles, flooded back to Hoa. The house was located on the bank of the Thu Bon River, at the confluence of the Giao Thuy River, a bustling place where trading boats and canoes poured in from the mountains.

Hoa still remembers the image of every early morning traders and people going to the market stopping at the ferry to enjoy a bowl of hot Quang noodles in a dilapidated wooden house by the river.

Mrs. Mua - Hoa's mother - chose to sell Quang noodles to make a living. The name Mrs. Mua Quang noodles is attached to her like a destiny. For the whole family, being mentioned by The New York Times when introducing Da Nang cuisine is an honor.

Thanks to that, more people know about her, giving her more motivation to "Mrs. Mua's children and grandchildren to strive to be creative and learn new trends in the culinary business".

Listen to diners

After four months of losses, Hoa's noodle shop in District 1 has started to make a profit. He knows that choosing a central district of Ho Chi Minh City with expensive operating costs is a big challenge, but success will be a great encouragement. Many overseas Vietnamese and foreign visitors come to enjoy Ba Mua Quang noodles.

"I think I'm gradually succeeding on the path I've chosen" - Hoa confidently said.

Like anyone who ventures into the culinary industry, Hoa says passion alone is not enough, but requires enough patience to face initial difficulties.

Hoa's business plan is clear, especially in terms of finance - something that is sometimes unintentionally overlooked by many people.

For him, doing business alone or in a group requires a specific financial plan, from which short-term and long-term strategies can be developed.

However, the most important thing is still the quality of the product. Hoa said that no matter how good the advertisement is, the food in your mouth must be a unique product, bearing the personal and brand mark. Not to mention, it must also suit the taste of many people to help the business go far.

With Quang cuisine, foreigners quite like Cao Lau and Hoi An bread, dishes that have a cultural exchange between Vietnamese - Japanese and French - Vietnamese cuisine.

Hoa herself has had some advantages in spreading the story of the relentless efforts of a family brand for quite a while. This also contributes significantly to creating trust and connection with customers.

Hoa believes that the food business is now different from before, requiring many approaches as well as bringing dishes to customers is faster and easier. Therefore, the 8X restaurant owner always chooses to listen, observe and be open to customer opinions to make appropriate adjustments.

Delicious Quang noodles!

The Hoa said that each person will have their own concept of a delicious bowl of Quang noodles. When meeting many customers, he hears them mention the word "old days" when talking about their memorable bowl of Quang noodles, recalling the old flavors they used to enjoy.

Some people say the best bowl of Quang noodles is made by my grandmother in a wood-burning stove. Others say it's made by a street vendor along the river in my hometown.

"I am no exception. A bowl of noodles with a strong hometown flavor always reminds me of the difficult, deprived but loving and precious memories in the poor midland region of Duy Hoa" - Hoa confided.

Source: https://tuoitre.vn/quang-ba-am-thuc-que-nha-tu-thuong-hieu-cua-me-20240415092939542.htm