One of the prominent trends in digital music in Vietnam in 2025 is "Mix and Match: Artist Groups and Mashups"
This is the trend of combining artists in a music group to create creative products, mixing many different genres and styles, bringing a new breeze to the music market.
Emphasize cooperation
The explosion of group shows has promoted the trend of artists from different generations and fields combining in creative mashups. The performances between V-pop and traditional music bring unique variations, from hip-hop, rap to cultural art performances, refreshing music in an unprecedented way. The creations of a collective will certainly be unique and fresh due to the experiments and "daring".
Singer Jun Pham used to just sing, but now to survive he also has to compose his own songs. (Photo provided by the character)
This trend has also overshadowed solo artists, reshaping the Vietnamese music market towards collaborations rather than individual performances. According to insiders, the rise of groups has brought many benefits to the development of the entertainment industry. Each group performance attracts great attention from the media, thanks to the strength of many artists participating.
"The launch of star groups like LUNAS and MOPIUS creates significant challenges for managers, especially in ensuring artist rights and maintaining sustainable operations. Independent artists will face many difficulties in competing and standing out if they do not participate in these group trends," said Mr. Nguyen Huu Anh, founder & CEO at The First Management.
Singer Ha Anh Tuan shared: "There is no longer a story of everyone's star, but each artist will have his or her own audience. People with the same vibe will find each other to share through music." The clear division of audience will be an opportunity for Vietnamese music to develop in a more professional and diverse way. Thus, the picture of Vietnamese music will become more diverse and interesting.
The Vietnamese music market has also welcomed many young artists. One of the most prominent highlights is the mass production of true music products, including EPs and Albums, replacing the previous single MV products. "The explosion of the young generation of artists is a very positive signal of a new wave of development. Obviously, they are the ones who have created the excitement and extremely new colors of Vietnamese music today" - musician Nguyen Van Chung commented.
Composing for yourself
Singer Jun Pham shared: "Jun's plan to return to music is an album and his own performances. However, this journey will take a certain amount of time because Jun has just started with his first compositions." This is the face of the Vietnamese music market this year. That means singers will also be the ones to write their own compositions. Because that is the best way to draw out their own musical personality in the most accurate and convincing way.
The biggest advantage of young people who write their own music is to fully express the emotions conveyed through lyrics and musical ideas. They are the ones who best express the emotions they put into the song. In the process of writing songs, they are also the ones who understand their own strengths and weaknesses to adjust accordingly. Singers emerging from personal compositions are not new. But if in the past, the advantage of knowing how to compose was a plus point on the journey to becoming a star for many singers, today, knowing how to compose is a necessary condition to survive in the Vietnamese music market.
Knowing how to compose and make music is an essential element for singers to develop. Above all, singers will escape the phenomenon of dependence on composers. "When singing their own music, they will fully express their emotions in the world they themselves have drawn, but if they have to sing someone else's music, they will also be more or less constrained" - musician Nguyen Ngoc Thien analyzed.
It is not difficult to realize that Vietnamese music today is about personal stories, personal perspectives in the overall picture of society, expressed by the writer himself. Therefore, Vietnamese music has also become more diverse with emotions that are both personal and common to the listener.
Experiences and emotions drawn from the lens of youth bring about different, fresh emotions that are suitable for the taste. Because most of the audience who closely follow the music market are in the stage of enjoying their youth. And because they are still young, the compositions of young people are easier for them to "absorb".
Musician Chau Dang Khoa believes that the biggest advantage of young musicians is their youth. The songs created by the young generation have diverse themes and are imbued with the breath of life and are passionately loved. Although the content of these songs often revolves around a simple story with rustic lyrics.
Source: https://nld.com.vn/nhom-nhac-troi-day-gay-tieng-vang-196250205202049866.htm
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