Thanks to digital transformation, Phuc Trach grapefruit is selling like hotcakes online.

Implementing digital transformation is helping people of the grapefruit specialty land of Ha Tinh build the image of new-age farmers and continuously develop production and business.

Ngoc Boi (Huong Trach commune) is one of the villages with the largest area of ​​​​producing Phuc Trach specialty grapefruit in Huong Khe district. In December 2021, 19 farming households in Ngoc Boi village joined together and established a professional association for growing Phuc Trach grapefruit. During its operation, the association effectively promoted its "mission" of gathering grapefruit farmers to meet and exchange new techniques in production.

Phuc Trach grapefruit growing professional association has been developed into a digital branch to meet the development process.

Grapefruit garden care techniques such as seed selection, soil preparation, care, fertilization, pest control, etc. are learned and exchanged regularly by farmers. Especially, the combination of experience and modern technology is applied to production to create delicious, beautiful and safe products. Many members have become rich, earning hundreds of millions of dong each year from grapefruit trees.

To keep up with the development of digital agriculture, at the beginning of the 2023 harvest season, the association developed into the Ngoc Boi Village Digital Association. Mr. Phan Xuan Hien - Head of the Ngoc Boi Digital Association shared: “The association was formed with the goal of building new-age farmers. It focuses on producing Phuc Trach grapefruit that meets organic standards, and is conveniently consumed through e-commerce to increase value. When established, members also contributed to the fund with the aim of supporting members with more difficulties to develop production.”

The branch activities are digitized.

In the 2023 production season, the entire association has 15.1 hectares of Phuc Trach grapefruit, of which 11.6 hectares are harvested, with a yield of about 11.2 tons/ha, an output of 174 tons, and an estimated income of 3.48 billion VND (an average of 128.9 million VND/household). Right from the beginning of the harvest season, the association held a meeting with all members to evaluate the productivity and quality of the products. From there, there is a basis for evaluating the market, determining prices and promoting output connections for the products.

If previously households sold products to traders by wholesaling the whole garden, this year 22/26 members have known how to convert and promote products on digital platforms to consume grapefruit.

Mr. Phan Xuan Hien uses smartphones to take photos, film products and promote them on social networking platforms.

Mr. Phan Xuan Hien added that this year, his family alone had more than 9,000 grapefruits, of which more than 8,000 were sold through connections and promotions on social networks. Most other members also had a consumption rate of more than 70% on e-commerce channels.

In particular, the Ngoc Boi Digital Association has been organized by the German organization GIZ in coordination with the Provincial Agricultural Extension Center (Department of Agriculture and Rural Development) to organize training courses on grapefruit tree care techniques; grapefruit production process in the organic direction, steps for composting, pest control using natural resources, not using chemical products; updating the production process on the application "Phuc Trach Grapefruit". Last September, 11 members of the association were awarded the first-year organic standard certificate (area of ​​4 hectares) by the TQC CGLOBRAL Quality Testing and Certification Center (Hanoi).

Department of Agriculture and Rural Development, TQC CGLOBRAL Quality Testing and Certification Center awarded the first-year organic standard certificate to a number of households in Ngoc Boi Branch.

Chairman of Huong Khe District Farmers' Association Dinh Cong Tiu said: Although newly formed, with the available premise from the professional association, Ngoc Boi Digital Association has been operating quite effectively. The establishment and operation of the association have been gradually changing the way farmers work from traditional to modern, based on digital technology, applying information systems and software to promote Phuc Trach grapefruit specialty products to all regions.

The model is one of the bright spots of the locality in the movement of farmers competing in good production and business as well as practically contributing to the construction of advanced new rural areas and model residential areas...

Duong Chien

Source: https://baohatinh.vn/kinh-te/nho-chuyen-doi-so-buoi-phuc-trach-ban-ran-ran-tren-mang/256229.htm