Vietnamese music on the fierce race

It is not uncommon for many singers to release new products at the same time. However, it is noteworthy that the newly released products are all highly appreciated for their quality, breakthroughs and newness.

Rapper Den releases new song "Friendship"

Positive Energy

Karik has just released the first double album of the Vietnamese rap/hip-hop industry called "421", commemorating 15 years of rap. "421" is a special album as it not only recounts Karik's artistic journey but also the process of growing up in love and life of the male rapper. Paving the way for this double album, Karik released 4 songs and received a warm welcome: "Co choi co chiu" (60 million views), "Ban doi" (nearly 100 million views) and most recently "Nhat ky vao doi" in collaboration with Thai VG (reached #4 trending music on YouTube).

Sharing about this special album, Karik hopes that through the stories he tells, the audience will find sympathy for their own stories as well as listen to the stories that Karik conveys.

Meanwhile, rapper Den released his new composition "Friendship", revolving around the theme of friendship, featuring a choir of friends, to create a melodious and cheerful harmony, bringing positive energy to everyone. The MV "Friendship" shows Den's own style, not fussy about the setting or props but full of meaning through the unique image - a man pulling a boat through the vast sand dunes. The inspiration for "Friendship" comes from Den's own musical journey, when the male artist felt he received help from many friends around him.

Karik has just released the first double album of Vietnamese rap/hip-hop called "421"

"There are people who help Den with strength, people who help with encouragement, and people who help with enthusiasm when starting work. Looking back, Den sees that if it weren't for those friends, his path would have been very different. Therefore, Den wrote a song about friendship" - Den Vau expressed. The story in the MV "Friendship" also emphasizes trust and patience. The MV ends with the message: Having friends who always accompany you is a lucky thing in life.

After 4 years, Noo Phuoc Thinh returned to the music scene with the MV "Kidding you, it hurts" and the showcase "Noo's Special Night" on July 16. Since the single "Loving someone why is it so sad" released at the end of 2020, Noo Phuoc Thinh has not released any official music products for 4 years. He said that he had a long time of "hibernation" because he had not found new inspiration in music. However, in 2024, in response to the affection that the audience patiently gave Noo Phuoc Thinh, he decided to return.

Phuong My Chi continues to maintain her form when introducing songs inspired by literary works. This time, "Goi Gam" was still composed by the female singer, based on the works "Tu Tinh 2", "Lay Chong Chung", "Canh Khuy" by poet Ho Xuan Huong. The song belongs to the album "Vu Tru Co Bay" - a music project that received encouragement and high appreciation from experts and audiences.

A series of other quality products include "Em ne yeu co ta" by Orange, "Troi oi minh da co vo roi" by Dam Vinh Hung, "Duong vao tim em" by Kay Tran, "Duyet" by Hoang Yen Chibi, "Summerroom" by Kai Dinh, "Chuoc di ruc ro" by Vicky Nhung, "Bat no len" by Soobin... Each product carries its own message, color, and the care and investment of the singer.

Phuong My Chi joins the Vietnamese music scene with highly rated products. (Photo: NHAT DUY)

Must accept the rules!

There is a paradox that the Vietnamese music market is always vibrant, but the life of a Vietnamese musical work is often very short. Even if it is a good, famous song that sets a record for the time it occupies the top position on the YouTube Vietnam Trending Music chart, that song can be completely forgotten after just one or a few weeks.

The song "Gội gầm" impresses with the opening melody. Then, folk and contemporary music blend together. Along with the music that evokes both nostalgia and modernity are many metaphorical or direct images of traditional nature that are incorporated into the MV. The cup dance performed skillfully by Phương Mỹ Chi or the royal costumes and pillows are also included in the MV. With its large investment and unique ideas, "Gội gầm" by Phương Mỹ Chi deserves the praise of experts and audiences. However, the song was quickly forgotten when many other songs were released one after another.

"Sometimes singers are confused about whether to continue investing or not because the products they make sometimes cannot create the expected effects" - singer Noo Phuoc Thinh confided.

However, according to insiders, it is inevitable for singers to continuously invest in high-quality products, because "silence is the "bottom of the grave" for themselves". Sharing the same opinion, producer Hoaprox said: "If they want to be recognized, singers must try their best to produce new products and also accept the rule of "quickly being forgotten" in current Vietnamese showbiz".

Singer Phuong Thanh admitted: "In my time, just one hit song could make me a star. The current Vietnamese music scene is very different, so singers now have a lot more pressure than before."

Source: https://nld.com.vn/nhac-viet-tren-duong-dua-khoc-liet-196240717195504235.htm