Digital transformation (DTS) in journalism requires each press agency to build a team of journalists who are proficient in their profession, capable of providing good content to society, and also proficient in using technology. Faced with such strict requirements and demands, Thanh Hoa journalists have gradually innovated their thinking and actions, been proactive and creative in performing their tasks, and adapted to DTS.
Every day, Thanh Hoa Newspaper's studio is always bustling with the urgent and exciting working atmosphere of technicians, editors, and MCs to bring to the audience/listeners fully updated, objective news, multi-dimensional perspectives, in-depth commentary on new and hot issues of social life, attractive online dialogue programs, providing useful and practical information from guests, attractive podcasts (essays, short stories, 6am highlights), touching the emotions of readers... The studio is currently the place where most of Thanh Hoa Newspaper's hottest digital content is produced.
Thanh Hoa Newspaper's studio gathers many young faces, from the 7X generation to the Gen Z. They are well-trained people, young - dynamic - sensitive to trends, movements, technological innovation... However, to meet the increasingly strict requirements of the job, the strong and continuous transformation of science - technology in the current context, each journalist must always be aware of cultivating, practicing skills, constantly striving to learn to improve and develop themselves.
As someone who has participated in the studio's tasks since the early days, Mr. Le Quang Trung, a technician at the Editorial Secretary Department (Thanh Hoa Newspaper) understands better than anyone: Digital transformation in a press agency is not simply a matter related to equipment, technology... but above all, it is a story of thinking and human resources. Therefore, throughout the working process, Mr. Trung always strives, tries to learn, and cultivates more knowledge and experience to improve himself. Mr. Trung said: Previously, when Thanh Hoa Newspaper was operating according to the traditional model, my main job was in charge of technology, issues related to information technology... When I was assigned to participate in the studio's work, there were many new things, and it was inevitable that there would be initial confusion. That is what motivated me to really strive, try, and constantly learn to be able to meet the job requirements, worthy of the trust of the leaders.
It is known that currently, in addition to being in charge of technology and news production, Mr. Trung participates in building, operating and developing Thanh Hoa Newspaper's digital platforms such as: Youtube, Fanpage on Facebook, Tiktok... Mr. Trung shared: “Technology never stands still to wait for us but changes and develops rapidly. Therefore, first of all, to adapt to that, each person must make an effort on their own, must have love, passion, then explore and practice diligently. In addition to training and development classes, the fastest way to improve yourself is to learn from your colleagues. Don't be afraid to ask, even learn from your "juniors". Because young people today are well-trained, have a digital transformation mindset, and quickly approach trends and technology...”.
In the context of strong digital transformation at Thanh Hoa Newspaper, not only technicians and editors at the studio but also each staff and reporter have promoted the spirit of learning, striving to adapt and change themselves in a multi-functional and multimedia direction. Each reporter not only works in the traditional way but is also the one who directly films at events and scenes, then transfers the files to the 6pm news crew or directly films, edits, reads, and leads the scene... to produce independent video publications. That not only contributes to diversifying digital products, bringing information closer, faster, and more diversely to readers, but also partly creates opportunities for reporters to try their hand, train themselves, and increase their income.
The Electronic Information Editorial Department, Thanh Hoa Radio and Television Station (PT&TH) has 30 officers and employees, of which the information - electronic team is responsible for managing and developing the station's digital platforms such as: Website, Thanh Hoa Television application on App Store, Youtube, Fanpage, Tiktok, Zalo... In addition, the station's radio and television channel is posted on many major OTT applications such as: VieON, FPT Play, VTVcap, VTVGo, VTC... In which, the two platforms Youtube and Fanpage are the "main", attracting a large number of viewers and followers. By mid-June 2023, the Youtube channel of Thanh Hoa Radio and Television Station reached 350,000 subscribers; Fanpage TTV - Thanh Hoa Radio and Television Station reached 221,000 followers. The Tiktok channel was only put into operation in 2022 but already had about 300,000 followers, mainly targeting young people. The station's Youtube channel managed and operated by the department has achieved the silver button (an achievement for official channels with 100,000 or more subscribers); the TTV Fanpage - Thanh Hoa Radio and Television Station has a green tick...
The numbers are vivid evidence of the results from the efforts and struggles of Thanh Hoa Radio and Television Station. In recent years, in the context of strong digital transformation, each cadre, reporter, technician, and employee of Thanh Hoa Radio and Television Station in general has constantly innovated in both thinking and action. Editor Pham Van Hung, Information and Electronics Group said: “With the motto Digital Transformation or Die, in recent years, the unit's leaders have paid special attention and created favorable conditions for us to operate, from upgrading and innovating equipment, training, fostering to flexible mechanisms and policies, encouragement and motivation. There is nothing more practical and sustainable than promoting the awareness of self-study stemming from the actual needs of work and personal development”.
Not only the team of journalists at the "main" press agencies of the province such as Thanh Hoa Newspaper, Thanh Hoa Radio and Television Station, but also resident reporters from central press agencies have quickly joined in and adapted to digital transformation, especially in large press agencies. Due to the characteristics of representative offices with few people, each reporter must cover a large area, the requirement to update new - hot - exclusive information, the target of likes, shares... requires resident reporters to quickly catch up and actively adapt to digital transformation if they do not want to be eliminated. Especially in large newspapers with strong digital transformation speed, the requirement for each reporter is even higher. Realizing that, in recent years, the resident reporters in Thanh Hoa province have constantly strived, invested, innovated working methods, diversified forms of reporting, articles...
Hoang Linh
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