What is Marketing?

Marketing is being trained by many prestigious universities in our country with a relatively high standard score. The content of the article below will help everyone understand more clearly about this major.

The Marketing industry is receiving a lot of attention. (Illustration photo)

What is Marketing?

Marketing is the process of creating value from customers and close relationships with customers with the aim of gaining benefits for businesses and organizations from the values that have been created. With the strong development of the field of communication and advertising associated with brand building activities, the Marketing industry is becoming increasingly important.

When studying this major, students are equipped with knowledge and skills in business and marketing such as market research, building and developing customer relationships, organizing product distribution, product pricing, brand promotion, and event organization.

With the knowledge learned at school, Marketing students after graduation can work at private companies, state-owned enterprises or multinational corporations, international brands or trademarks.

Some job positions that students of this major can take on: Market research specialist, customer care, advertising, public relations, brand development and management; Research officer for marketing strategy planning, marketing planning organization management, organization and implementation of customer relations activities; Teaching and researching business administration and marketing.

Should I choose to study Marketing in the future?

With the fierce competition of the labor market, the Marketing industry increasingly requires higher creativity and innovation, suitable for those who have the ambition to develop and express themselves. In particular, the explosion of the 4.0 revolution and modern support tools help this field of study develop and become more popular.

Currently, many students choose to study Marketing and rely on it to develop their future careers. This is partly proven by the fact that the admission threshold for this major has always been at the top throughout many admission seasons.

The salary of this major is also quite high compared to the general level and is expected to continue to increase in the near future. According to information on the website of Hoa Sen University, the average salary of the Marketing major ranges from 10 - 30 million/month.

If classified by level, at the position of Marketing Director, the income is about 35 - 70 million/month, department head about 25 - 35 million/month, team leader from 15 - 25 million/month and employee level from 10 - 20 million/month. For large corporations and foreign companies, the above salaries can increase 2 - 3 times.

If divided by work experience, there will be specific subjects: New graduates with no work experience receive a salary of about 8 - 10 million/month, employees with 1 - 2 years of experience range from 10 - 15 million/month, employees with more than 3 years of experience from 15 - 30 million/month.

However, in addition to the advantages that Marketing brings to students, candidates need to consider their own interests and passions. Because for any profession, students and workers must have passion to be able to develop well.

Some schools currently enrolling in Marketing: National Economics University, Foreign Trade University, University of Commerce, Diplomatic Academy, Banking Academy, University of Finance - Marketing, University of Economics - Finance, Ho Chi Minh City University of Economics, Ho Chi Minh City University of Technology.

Anh Anh (Synthesis)

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