Within the framework of the “Green Economy Forum and Exhibition (GEFE) 2024” co-hosted by the Ministry of Industry and Trade and the European Chamber of Commerce (EuroCham) in Vietnam from September 21-23, 2024, Nestlé Vietnam shared the results of the NESCAFÉ Plan program, an initiative that contributes to promoting a regenerative food system, increasing farmers' livelihoods, reducing greenhouse gas emissions, and contributing to recreating a green future.
Mr. Binu Jacob, General Director of Nestlé Vietnam, shares about regenerative agriculture and Nestlé's global initiative to promote sustainable development of the coffee industry as well as improve the lives of coffee farming communities - Photo: VGP/Le Nguyen
Sharing in the discussion session with the theme "Sustainable Food and Agriculture", Mr. Binu Jacob, General Director of Nestlé Vietnam, said that the NESCAFÉ Plan is a global initiative of Nestlé Group to bring sustainable values to coffee farmers, to the community and to the planet. In more than 13 years of implementation in Vietnam, the program has achieved many positive results thanks to promoting multi-stakeholder cooperation and always considering farmers as the center. With efforts to guide farmers to switch to regenerative agricultural farming methods, the program not only helps improve the livelihoods of coffee farming communities but also helps create positive impacts on the environment and protect biodiversity. Also within the framework of the exhibition, Nestlé Vietnam also presented joint efforts to enhance the position and value of Vietnamese coffee beans. Over the past three decades, Nestlé Tri An factory, one of the most modern factories of Nestlé Group, has gradually become the place to process the Group's coffee products. Among them are many brands that are familiar to Vietnamese consumers and many brands have been exported to 30 countries around the world, including markets with high and strict standards such as the US, Europe, Korea, Japan, etc. At GEFE 2024, visitors will also have the opportunity to visit the NESCAFÉ Plan farm as well as the Nestlé Tri An factory through VR 360 virtual reality technology to witness firsthand sustainable coffee farming activities as well as the process from coffee beans to high-value products, favored by domestic and foreign consumers.
Visitors witnessed firsthand sustainable coffee farming activities as well as the process of turning coffee beans into high-value products, favored by domestic and foreign consumers - Photo: VGP/Le Nguyen
As EuroCham Vietnam’s flagship event for greener, more sustainable growth, GEFE 2024 provides an opportunity for businesses, government agencies, and non-governmental organizations from European countries and Vietnam to meet, exchange, connect, and collaborate on topics related to practices, policies, and initiatives on sustainable development. In this event, as Vice Chair of the Green Growth Subcommittee, Nestlé Vietnam also plays a leading and coordinating role in discussions related to circular economy content, including topics on implementing extended producer responsibility, design for recycling, and green vision in the value chain. This year's GEFE event aims to promote sustainable development policies, national plans on circular economy, energy transition, and climate risk management to implement the National Strategy on Green Growth for the period 2021-2030, with a vision to 2050. Participating in the event are pioneering enterprises interested in initiatives and commitments on sustainable development. Source: https://baochinhphu.vn/nestle-viet-nam-thuc-day-he-thong-thuc-pham-tai-sinh-gop-phan-kien-tao-tuong-lai-xanh-10224102309445652.htm
Comment (0)