The program kicked off with the appearance of famous Korean actor, Lee Min Ho in the opening scene of the short film inspired by the motif of Korean dramatic dramas, capturing the connection of personal vacation experiences with the beauty of nature and moments of mindfulness for the soul.
Lee Min Ho , Korean actor in the program "Enjoy every moment of life" of the JW brand
Restore mind, body and soul
"Enjoy every moment of life to the fullest" marks the spirit and core value of the JW Marriott brand, where destinations are designed in a very unique way to always be ready to bring visitors complete and meaningful experiences in every moment of life. These are moments of spiritual relaxation with mindfulness, opportunities to enjoy culinary art and perfect, inspiring high-class services.
Throughout the video, the luxurious set design with timeless beauty symbolizes contemplation and deep introspection to open up the story. The scenes focus on highlighting the connection between people of different generations, at the same time, emphasizing the moments of self-discovery of each character as well as highlighting unforgettable moments through the foundational connection of strong family relationships.
The film's visuals reflect the beautiful and inviting natural spaces and rich experiences found in every JW Marriott hotel, restoring the mind, body and soul.
“Living in the Moment” focuses on discerning high-end travelers who seek wellness, mindfulness and deep connection – all key elements that highlight the spirit of the JW Marriott brand. “ Lee Min Ho ’s starring performance in the campaign video beautifully captures the experiences that are the hallmark of the JW Marriott spirit, showcasing holistic and inspiring moments that shape the journey and enrich people’s lives,” said John Toomey, Director of Sales & Marketing, Asia (excluding China), Marriott International.
Lee Min Ho , a Korean actor, said, "I appreciate and agree with the JW Marriott brand's constant concern for people, nature, and culture. JW Marriott's philosophy of 'Enjoying Every Moment to the Fullest' also inspires me as an actor. Cherishing the present moments and special memories not only brings a comfortable rest but also acts as a catalyst for personal growth, while at the same time, sparking my own imagination, allowing me to breathe life into the characters I portray, creating their images more vividly than mere script language."
Endless inspiration in the beautiful natural space at JW Marriott resort
Through a variety of holistic experiences rooted in soul-nourishing wellness services, the "Stay in the Moment" package offers guests the opportunity to unwind, relax, create and connect with those who bring true meaning to life.
The brand’s “legacy” offerings include: JW Garden , a natural space filled with greenery and idyllic nooks that create a timeless, serene escape, where guests can enjoy the multi-sensory joy of harvesting fresh herbs and vegetables, along with fun educational experiences for families; Family by JW also offers experiences that appeal to all generations, allowing the whole family to experience meaningful moments together; Spa by JW is a tranquil retreat designed to promote total relaxation with premium spa treatments. Guests can also enjoy premium in-room dining with Savour by JW , which focuses on delicious, nutritious food and the joy of healthy eating.
The JW Marriott brand welcomes guests and inspires them with mindfulness principles , helping them relax, slow down, appreciate and fully enjoy every moment.
Personalize your experiences
The “Stay in the Moment” service package is now officially deployed at JW Marriott hotels in the Asia Pacific region. Familiar destinations with the presence of the JW Marriott brand include Jeju Island, Goa Island, Xi’an, Mussoorie (India), Singapore, Maldives and Gold Coast (Australia). The program is also applied in the Thai and Vietnamese markets, welcoming tourists who love to explore JW Marriott branded hotels in the vibrant urban atmosphere of Bangkok and Hanoi or the idyllic resorts in Phuket, Phu Quoc and Khao Lak.
In Vietnam, visitors can enhance their next vacation at JW Marriott Hotel Hanoi with the "Stay in the Moment" package through exciting activities at JW Lakeside Gardens including a tour of JW Greenhouse to grow herbs, meet cute little animals and enjoy breakfast and afternoon tea. Another great and perfect experience is JW Marriott Phu Quoc Emerald Bay Resort & Spa, with afternoon tea and the opportunity to explore JW Garden with a tour of Lamarck University.
As part of the marketing and promotion campaign, the "Stay in the Moment" video starring Lee Min Ho will be released on various media platforms.
In Thailand, JW Marriott Hotel Bangkok has partnered with PASAYA, a renowned Thai brand specializing in sustainable home textiles and lifestyle products, to create themed collections inspired by nature, while JW Marriott Phuket Resort & Spa has introduced an exclusive package with a choice of uplifting activities such as Thai boxing, yoga, Pilates or personal training combined with a 60-minute massage and daily breakfast and one dinner.
At JW Marriott Khao Lak Resort & Spa and JW Marriott Khao Lak Suites, guests can explore the resort's tropical beauty with a professionally guided tour of the JW Garden Experience, accompanied by a refreshing glass of JW Signature Elixir made from organic herbs grown right on the resort.
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