To increase their success rate on blind dates, many single Chinese men turn to makeup services.
Xiao Dan, a makeup artist in Chengdu, Sichuan province, said makeup fees have skyrocketed from 60 to 200 yuan (about 680,000 VND) for a makeup session since the Lunar New Year.
Makeup services for men are popular not only in the city but also in the countryside - where blind dates take place almost continuously during the New Year holiday.
"Who doesn't want to make a good first impression? That's why more and more men like my makeup and book appointments with me," said Xiao Dan.
She also said that at many times of the month her work schedule is packed with all male clients.
Many single men are starting to pay attention to makeup services before blind dates. Illustration photo: Chinadaily
Coco, another makeup artist in Guangdong province, also had a busy schedule during the Lunar New Year holiday. She booked 36 male clients in January alone and is also fully booked in February.
Many of Coco’s clients have told of their inability to attract women on blind dates. They turn to makeup services to improve their appearance, hoping to impress the other person.
"Makeup can boost a man's confidence. Depending on the person, they may want to focus on their skin tone, eyebrows, or simply styling their hair to suit their face shape," says Coco.
Wang, 31, a customer of Coco, admitted that she was not good at choosing clothes or applying makeup, so she sought out a stylist.
"These services are very suitable for people like me who don't care much about their appearance. Before winning the other person's heart, the higher task is to create sympathy at first sight," the 31-year-old man shared.
Many single men believe that wearing makeup will help them make a good impression on their significant other. Photo illustration: Tang Xiaolan/Sixth Tone
The trend of men wearing makeup, which has been popular in China since 2018, has sparked controversy on social media. Some say that men wearing makeup is effeminate and loses their masculinity, and that personality and talent are what matter most. But there are still people who support it.
"That can only prove that men are starting to respect women and know how to show off their beauty to society," one netizen wrote.
Data from the National Bureau of Statistics of China shows that there are currently 240 million single people in the country. There are more unmarried men between the ages of 20 and 49 than women. Without the pressure of being the breadwinner, many men are starting to take care of themselves. This is also one of the reasons why the male beauty market is growing rapidly.
According to statistics, Gen Z has become the main force in the men's skin care and beauty industry, accounting for 47% of the group after 1995. Men's skin care awareness in first-tier cities is increasingly focused. The men's beauty and personal care market has accelerated its expansion since 2017 with an average annual compound growth rate of more than 20%, far exceeding the beauty and personal care industry.
Minh Phuong (According to 163.com, guancha.cn )
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