In 2024, GELEX continues to invest appropriately in R&D activities.

This will simultaneously carry out the maintenance and growth of market share in the domestic market with strategic products in the electrical equipment sector, gradually expanding to suitable foreign markets.

GELEX currently owns many prestigious brands in the field of electrical equipment such as Cadivi, Thibidi, Emic...

By improving production and business efficiency, continuing to implement cost optimization solutions, balancing debt, controlling inventory, streamlining the apparatus/personnel, strengthening risk management, etc., units in the GELEX system can improve competitiveness, maintain their position, and support sustainable growth.

In the direction of production and business activities, in the construction materials sector, GELEX orients units to promote green products, apply environmentally friendly solutions, and save energy. In the real estate business sector, GELEX increases the value chain, improves service quality, and increases utilities to improve business efficiency and maximize land fund efficiency.

Assessing the context of the macro economy that is expected to recover but still has many potential difficulties, GELEX has built a plan with Consolidated net revenue target of VND 32,303 billion, consolidated pre-tax profit of VND 1,921 billion, increasing respectively 7.7% and 37.5% compared to 2023 implementation.

Regarding investment orientation, in the document of GELEX's General Meeting of Shareholders just announced, GELEX said that in 2024, the company will continue to restructure its existing investment portfolio, focusing resources on potential industries according to the identified strategy.

Based on the cooperation platform with prestigious multinational corporations such as Frasers Property and Sembcorp, this year, GELEX's Board of Directors has set out the direction to continue pursuing the strategy of developing a partner ecosystem to participate in global value chains, expand and upgrade product segments with greater added value; and promote export activities.

GELEX and Frasers Property Vietnam cooperate to create world-class industrial products in the North

In particular, in its strategy, GELEX has also gradually invested in transforming industrial park real estate from a traditional basic form to an integrated industrial city form with ecological urbanization, aiming for green and sustainable development. A well-planned industrial city will be a fusion of production, living and commercial space, aiming to attract the world's leading businesses.

The company has also prepared plans to mobilize large-scale long-term capital domestically and internationally and will mobilize when market conditions are suitable; as well as well-prepared foundations (people, partners, capital, etc.) for large-scale strategic infrastructure projects (power sources, industrial parks, etc.).

This year, GELEX also aims to improve the quality of system management to create a premise for GELEX to make a breakthrough in business activities and achieve the set goals. Specifically, in 2024, GELEX will gradually and effectively apply the ESG (Environment - Society - Corporate Governance) Integrated Management Framework; Build an Enterprise Risk Management Framework with the support of Big 4 consulting units.

GELEX also implements important activities such as: GELEX corporate culture regeneration project to create consensus and unity throughout the system; Human resource development project, focusing on consolidating and developing existing human resources, recruiting and attracting talents...

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